MRO Magazine

Research and Markets: 2015 Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing

July 24, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing” report to their offering.

Clean label has become one of the hottest topics in the food and beverage industry as consumers look ever more closely at what goes into their food and beverages. Many consumers are now using the kitchen test can the ingredients on the label be found in my own kitchen as their rule of thumb to determine whether or not to buy a product. They are using ingredient panels on packages as a litmus test, looking for a short list of “real food” ingredients they recognize, and avoiding products laced with unpronounceable, chemical-sounding ingredients.

Consumer preference for clean labels and concerns about food additives are pressing issues for the processed food industry because they are deeply rooted in long-term trends including consumers’ focus on the connection between diet and health, combined with their ambivalence toward the processed food industry and skepticism about health claims on packaged foods.

While the federal government regulates the information on Nutrition Facts panels and ingredients labels on packaged foods and beverages, many leading marketers, retailers, and foodservice providers are ahead of the pack when it comes to labeling trends.

These companies are redirecting proactively as they feel the winds of change whether from potential government legislation, nutritional recommendations, or consumer demands by reformulating and repositioning mainstream products and lines with simpler ingredients and cleaner labels. Steps taken include shortening ingredients lists; removing artificial colors, flavors, and preservatives; cutting sugar content; and switching to ingredients that are not genetically modified.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Overview of Labeling Requirements and Clean Label Trends

Chapter 3: The Consumer

Chapter 4: Marketing, Retailing, and Foodservice Trends

Companies Featured:

  • ALDI
  • Carl’s Jr.
  • Chipotle Mexican Grill
  • Costco Wholesale Corp.
  • Dunkin’ Donuts
  • Flowers Foods Inc.
  • General Mills Inc.
  • H-E-B
  • Kraft Foods Group Inc.
  • Kroger Co.
  • McDonald’s USA
  • Nestlé S.A.
  • PepsiCo Inc.
  • Raley’s Supermarkets
  • Retailer Trends
  • Safeway, Inc.
  • Supervalu Inc.
  • Supervalu Inc.
  • Target Corp.
  • The Dannon Co.
  • The Hershey Co.
  • The Keebler Co.
  • The Kellogg Co.
  • Tyson Foods Inc.
  • Unilever USA
  • Walmart U.S.
  • Wegmans Food Markets

For more information visit

Research and Markets
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage, Retail, Food Processing