MRO Magazine

Remington® T|Studio™ PROtect™ Straightener Wins Allure “Beauty Breakthrough” Award


September 29, 2015
By Business Wire News

MIDDLETON, Wis.

Remington® T|Studio™ PROtect™ Straightener was the only hair tool of 13 products selected for Allure’s highly sought after Best of Beauty Breakthrough Awards – considered the industry’s highest honor. Remington, the personal care division of Spectrum Brands, is thrilled to be chosen as a winner as the Allure Breakthrough Awards highlight the most innovative, game-changing beauty launches of the year.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150929006961/en/

Remington® T|Studio™ PROtect™ Straightener (Photo: Business Wire)

Remington® T|Studio™ PROtect™ Straightener (Photo: Business Wire)

The revolutionary T|Studio PROtect Straightener with vapor infusion technology conditions and nourishes before straightening hair — which results in a sleek style without damage. For maximum protection from heat styling, a cool micro-vapor is misted onto hair and absorbed into the cuticle to protect hair (68% more protection*), reduce frizz (90% more frizz control*) and ensure a long-lasting, silky finish.

Experts interviewed by Allure were impressed by the brand’s innovative use of the vapor technology at the critical point in the hair straightening process, recommending the tool for a healthier, longer-lasting finish.

Since its launch last Spring, the tool has been recognized by many consumer publications including Harper’s Bazaar, O, The Oprah Magazine, People StyleWatch, US Weekly and others for true innovation and differentiation in the hair tool category. Devon Smiddy, Division Vice President, Personal Care Marketing said, “The exclusive technology we developed for the T|Studio PROtect Straightener alleviates a major consumer concern within the market – users no longer have to choose between heat styling and their hair health. Remington is extremely proud to be acknowledged as an innovator with this launch.”

The Remington T|Studio PROtect Straightener is part of the “T|Studio” line and available at Target, Walmart, and Ulta stores or online at Amazon.com, Target.com, and Walmart.com. For more information visit www.remingtonproducts.com

*versus standard Remington straightener

About Remington

Remington is “How the World Gets Ready™” The company is a global leader and innovator of affordable hair care, electric shavers, and body groomers, and is a subsidiary of Spectrum Brands Holdings, Inc. For more information about Remington, visit www.remingtonproducts.comor follow Remington on Facebook, Twitter and Instagram.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings (NYSE: SPB) is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+ Decker®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS®, Eukanuba®, Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C PRO®. Spectrum Brands’ products are sold by the world’s top 25 retailers and are available in more than one million stores in approximately 160 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings generated net sales of approximately $4.43 billion in fiscal 2014. For more information, visit www.spectrumbrands.com.

ShopPR
Melanie Maiman Wiesenfeld, 212.829.1111
melanie@shop-pr.com
or
Spectrum Brands, Inc.,Remington Division
Devon Smiddy, 608.275.4580
Division Vice President, Personal Care Marketing
devon.smiddy@spectrumbrands.com