MRO Magazine

Relequint Announces Acquisition of ZoomSpring

May 31, 2016
By Business Wire News


Relequint, ( a digital agency specializing in inbound marketing for B2B tech, healthcare and manufacturing companies, today announced the acquisition of ZoomSpring, a Greater Cincinnati-based digital marketing agency specializing in SEO and pay-per-click advertising.

Relequint was founded in 2015 by Ran Mullins, a digital brand executive and serial entrepreneur, who has led large-scale web design and development projects as well as full brand strategy and marketing campaigns for Fortune 500 companies.

ZoomSpring CEO Jordan Godbey founded the company in 2011 to lead SEO and PPC campaigns for local and national manufacturing companies. Mullins and Godbey met through a friend.

Mullins said Godbey’s expertise in analytics, search engine optimization and pay-per-click advertising complements Relequint’s inbound marketing strategy, providing more opportunities to convert leads to customers. Godbey founded Cincinnati’s first SEO-focused Meetup group, now called the Cincinnati Digital Marketing Meetup.

“Jordan’s digital strategy offering for ZoomSpring dovetailed beautifully with my vision for the future of Relequint,” said Mullins, CEO of Relequint. “Both Jordan and I are results-focused marketers in that we focus on bottom-line business objectives instead of just engagement-focused activities to drive traffic. We’re all about providing sales-qualified leads that convert to customers.”

Godbey will receive equity ownership in Relequint and will serve as Relequint’s Senior Vice President of Digital Strategy to begin his partnership role.

“With Relequint, I’m looking forward to providing ROI-focused digital marketing strategy that will return more than any single channel,” Godbey said. “Rather than measuring marketing performance in likes and shares, we measure in dollars and cents.”

ZoomSpring will relocate from Newport, KY to Relequint’s offices at 1010 Race St. in downtown Cincinnati. Relequint plans to make several more hires this year.

About Relequint

Relequint is a full-service digital agency providing inbound marketing for business-to-business sales qualified leads. Relequint focuses on creating content for the customers you want through research, blog marketing and social media, increasing the number of sales qualified lead conversions to grow your business and online engagement, confirming what works and what doesn’t in your social communities using analytics to identify successful lead conversion and then changing and adapting the process into a consistent return on investment by implementing them as new inbound workflows and formulas. Relequint recognizes the importance of maintaining brand integrity throughout the content marketing process.

Ran Mullins, 513-633-1300