MRO Magazine

Redefining Personal Mobility: GM CEO Mary Barra to Deliver CES 2016 Keynote

October 29, 2015 | By Business Wire News

ARLINGTON, Va.

The Consumer Electronics Association (CEA)® today announced that General Motors’ (GM) CEO Mary Barra will discuss how GM is redefining personal mobility during a keynote address at CES® 2016. Owned and produced by CEA, CES is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2016, in Las Vegas, Nevada.

Barra’s keynote is scheduled for 1 PM Wednesday, January 6 in the Westgate Las Vegas, Westgate Theater.

“GM is driving innovation in the automotive sector, with an attractive approach to enhance the driver experience while keeping vehicles safe, affordable and consumer-friendly,” said Gary Shapiro, president and CEO, CEA. “We are thrilled that Mary will take the keynote stage at CES, further verifying the great synergy between cars and connectivity, and confirming CES’ position as the global platform for innovation.”

Barra has served as chief executive officer of GM since January 15, 2014. She is also a member of the GM Board of Directors. She began her career with GM in 1980 as a co-op student at the Pontiac Motor Division and has since held various roles within the company, including executive vice president of Global Product Development, Purchasing & Supply Chain, vice president of Global Human Resources, and vice president of Global Manufacturing Engineering. Under Barra’s leadership, GM is driving to become the global industry leader in automotive design and technology, product quality and safety, customer care and business results. In 2015, Barra was ranked first on Fortune magazine’s list of the “50 Most Powerful Women in Business.”

Underscoring the growing intersection between consumer technology and the car, automotive exhibits at CES 2016 will see a 25 percent growth in show floor space over 2015. More than 100 automotive tech companies will unveil the latest innovations in driverless and in-car technologies across more than 200,000 net square feet of exhibit space. CES 2016 will also feature nine automotive manufacturers, including Audi, BMW, FCA (Fiat Chrysler Automobiles), Ford, GM, Hyundai, Mercedes, Toyota and Volkswagen.

Barra joins an all-star lineup of CES 2016 keynote speakers, including Brian Krzanich, CEO, Intel Corp.; Dr. WP Hong, president and CMO, Samsung Electronics; Reed Hastings, CEO, Netflix and Robert Kyncl, chief business officer, YouTube. Additional keynotes will be announced in the coming weeks. Visit CESweb.org/keynotes for details.

CES 2016 will span 2.3 million net sq. ft. of exhibit space and feature more than 3,600 exhibiting companies unveiling the latest products and services across the entire ecosystem of consumer technologies. Visit CESweb.org for more information.

Note to Editors:The official name of the global technology event is “CES®.”Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.

About CES:

CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $285 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Check out CES video highlights. Follow CES online at CESweb.org and on social.

UPCOMING EVENTS

  • CEA Innovate! – Register
    November 8-10, 2015, New York, NY
  • CE Hall of Fame Dinner – Register
    November 9, 2015, New York, NY
  • CES Unveiled New York – Register
    November 10, 2015, New York, NY
  • CES Unveiled Las Vegas
    January 4, 2016, Las Vegas, NV
  • CES 2016 – Register
    January 6-9, 2016, Las Vegas, NV
  • CEA Winter Break
    March 21-24, 2016, Park City, UT
  • CES Asia 2016
    May 11-13, 2016, Shanghai, China

Consumer Electronics Association (CEA)
Allison Fried, 703-907-7603
afried@CE.org
CE.org
or
Krista Silano, 703-907-4331
ksilano@CE.org
CESweb.org
or
General Motors
Michael Albano, 313-820-6564
Michael.Albano@Chevrolet.com

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