MRO Magazine

PPG Introduces GLIDDEN DIAMOND Interior Paint

June 28, 2016
By Business Wire News


The GLIDDEN® brand today debuted its newest product offering, GLIDDEN DIAMONDTM interior paint + primer, which delivers exceptional durability and is backed by a lifetime satisfaction guarantee.

Glidden Diamond paint + primer is 100 percent acrylic and provides a smooth, beautiful finish with diamond-tough durability that withstands daily wear and tear. Featuring outstanding scrubbability, washability and stain resistance, Glidden Diamond paint + primer beautifies and protects difficult environments like kitchens, bathrooms, family rooms and kids’ rooms, helping to keep homes looking great for years to come.

In addition to its durability, Glidden Diamond paint + primer provides excellent hide and coverage, making it easier to get great results. For do-it-yourselfers or experienced professionals, Glidden Diamond paint + primer’s combination of performance and price makes it a standout value.

“With Glidden Diamond paint + primer, we’re thrilled to offer THE HOME DEPOT® shoppers a new, high-quality product designed to stand up to the durability needs of an active home,” said Mark Lancia, senior brand manager, Glidden paint. The Glidden brand is part of PPG, a global paint and coatings company. “Developed through PPG’s global paint expertise and technology, Glidden Diamond interior paint + primer helps all consumers achieve brilliant and lasting results at an incredible value.”

Glidden Diamond interior paint + primer also offers DIYers a low-odor and zero-VOC* (volatile organic compound) classification. Starting at less than $25, Glidden Diamond interior paint + primer makes exceptional quality and performance attainable at an affordable price, Lancia said. And, according to independent test results, Glidden Diamond paint + primer’sdurability surpasses that of more expensive super-premium paints.

*Colorants added to this base paint may increase VOC level significantly depending on color choice.

Glidden Diamond interior paint is available exclusively at The Home Depot stores.

Do-it-yourself painters can visit to learn more about the new product and how to achieve the best results with it. Fans can also follow Glidden paint on Twitter at @glidden_paint and like Glidden paint on Facebook at

Glidden paint offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex, to today’s broad assortment of versatile paints, Glidden paint helps consumers achieve a fantastic-looking room at an excellent value.

PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit


At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.3 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit

Glidden is a registered trademark of the PPG Group of Companies.
Glidden Diamond is a trademark of PPG Architectural Finishes, Inc.
We protect and beautify the world is a trademarkandthe PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
The Home Depot is a registered trademark of Homer TLC, Inc. and is used under license.

PPG Media Contacts
Architectural Coatings
Jamie Altman, 724-742-5599
Architectural Coatings
Katie Kirkpatrick, 724-742-5352