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Popularity of Retail-Ready Packaging and Multipack Cartons a Key Trend to Boost the Folding Carton Market in North America Through 2020, Reports Technavio

May 9, 2016
By Business Wire News


Technavio’s latest report on the folding carton market in North Americaprovides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The top four emerging trends driving the folding carton market in North America according to Technavio transportation and logistics research analysts are:

  • Popularity of retail-ready packaging (RRP) and multipack cartons
  • Need for sustainability and technological innovation
  • Aesthetic appeal for marketing
  • Demand for innovative lightweight materials

Popularity of retail-ready packaging and multipack cartons

An increasing number of manufacturers and retailers are opting for retail-ready packaging. Products in RRPs can be directly placed on shelves for sale. They are also easily identified, opened, and disposed. Retailers are demanding these retail-ready folding cartons to minimize their display costs. RRPs are often available in microflute systems.

“Manufacturers of various consumer products are demanding multi-pack folding cartons as they help in multi-branding and reducing costs. Thus, the growing adoption of this kind of packaging will influence the growth of the market positively over the next four years,” says Sharan Raj, a lead analyst at Technavio for packaging industry.

Need for sustainability and technological innovation

The increased trend of using sustainable or eco-friendly folding cartons for packaging of products is influencing the growth of the market. These materials can be recycled up to seven times. Hence, many manufacturers have started focusing on the production of 100% recyclable folding cartons made of recyclable fibers. For instance, in 2015, Dura Fiber, a manufacturer of folding carton materials, launched EcoEarth, an eco-friendly folding carton packaging solution that is 100% recyclable and certified by the Forest Stewardship Council. EcoEarth is developed to offer durability, sustainability, and printability. Therefore, the increased demand for sustainable folding cartons will positively influence the growth of the global folding carton market.

Aesthetic appeal for marketing

It has been observed that packaging plays an important role in the buying decision. In general, customers prefer to buy products with attractive packaging. Aesthetic appeal in the packaging of products leads to successful promotional campaigns as it tends to attract more customers. In addition, the packaging of products creates a brand identity for all types of products. Hence, folding carton manufacturers are experimenting continuously to enhance the physical appearance of packages and provide customized solutions to their customers.

“Newer graphic designs add a cosmetic value to products, especially for consumer goods. Many large vendors, such as WestRock and Cascades, are offering highly attractive and appealing packaging products to end-users. Therefore, the demand for aesthetic appeal in folding cartons will have a positive influence on the folding carton market,” says Sharan.

Demand for innovative lightweight materials

Vendors are providing high-performance, lightweight folding cartons, and containerboard grades because of cost reduction, improving performance, and environmental concerns. For instance, in 2014, MWV Rigesa (now WestRock) launched the HyPerform line of Kraftliner and fluting papers that provide more tamper-resistance to the product with a lower basis weight. These products are eco-friendly, with a reduction of 10% in greenhouse gas emissions and 61% in water consumption. MWV Rigesa (WestRock) also acquired a new paper machine, one which uses the most advanced technology for the production of Kraftliner paper, to provide innovative products. Mondi, an international packaging company, invested in the recycled containerboard machine ECO7, which produces cost-effective and lightweight liners and flutings, with an annual production capacity of 470,000 tons.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
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