MRO Magazine

Polartec Takes over Harvard Square to Showcase Recycled Materials in Eastern Mountain Sports Garments


September 24, 2015
By Business Wire News

LAWRENCE, Mass.

Polartec, LLC, a premium provider of innovative textile solutions, announced that it is working with Eastern Mountain Sports to help raise awareness of sustainable clothing for its inaugural Harvard Square Takeover. The Oeko-Tex 100 and Bluesign® AG certified company has been a longtime proponent of eco-conscious manufacturing techniques and recently celebrated recycling its billionth bottle. Polartec is partnering with Eastern Mountain Sports to host an immersive educational experience aimed at educating consumers about cutting-edge technical garments composed of recycled fabrics.

“We want consumers to examine the ingredients in their clothing with as much scrutiny as they do the ingredients in their food,” said Polartec CEO Gary Smith. “The Harvard Square takeover will showcase amazing garments made with recycled fabrics alongside fun activities for a family-friendly adventure.”

 

When:

Polartec’s Harvard Square takeover will take place September 26-27, 2015.
 

Where:

The Eastern Mountain Sports store located on 1 Brattle Square in Cambridge, MA. The store will be open from 10:00 a.m. – 9:00 p.m. on Saturday and 10:00 a.m. – 6:00 p.m. on Sunday.

 

What:

Consumers that purchase garments with recycled fabrics help reduce the use of virgin plastic that ends up in our landfills and oceans. Polartec uses REPREVE yarn from Unifi Inc. in almost all of its fabric platforms including Polartec® Power Shield®, Power Dry®, Power Wool™, Power Grid™ and Alpha®. In the past, consumers had to sacrifice technical performance for eco-consciousness but that is no longer the case as major brands like Eastern Mountain Sports create garments able to handle the worst weather on the planet with recycled fabrics.

 
People visiting the Cambridge Eastern Mountain Sports store can check out Polartec’s sidewalk chalk art, receive free gifts made from recycled materials and even see how many plastic bottles it takes to create a garment. Recycled garments will be clearly marked and Eastern Mountain Sports will be offering $15 off any in-store purchase of $75 or more.
 

About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 63 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports products and technology are tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.

About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit www.Polartec.com.

Breakaway
Tim Morin, 617-399-0635
tmorin@breakaway.com