MRO Magazine

Polartec Names Breakaway Its Public Relations Agency of Record


November 2, 2015
By Business Wire News

LAWRENCE, Mass.

Polartec, LLC, a premium provider of innovative textile solutions, announced that it had appointed Breakaway, a Boston-based brand capital firm, as its public relations agency of record. Effective immediately, Breakaway will be handling all of the company’s media relations and external communications.

“We are in an exciting position where we’re expanding into new markets while staying true to our outdoor roots,” said Polartec CEO Gary Smith.“ Breakaway’s experience across a broad range of contemporary product categories makes them the ideal partner to help introduce our brand and tell our story to a new generation of consumers. Working with companies like Velcro Companies and Bemis Associates, Breakaway’s Brand Activation Team have a deep understanding of the audiences that we are trying to reach and how to communicate the value of partnering with Polartec.”

Breakaway helps consumer brands articulate powerful messages designed to drive specific business results. Polartec’s evolution is bringing its innovative textile solutions everywhere from the running track to the runway. Breakaway is helping Polartec demonstrate its value to new markets through impactful, channel-agnostic communications strategies.

“We are eager to take on a brand with as rich a heritage and bright a future as Polartec,” said Breakaway’s Chief Marketing Officer Ted Schlueter. “We believe our unique approach to public relations dovetails beautifully with the wealth of stories Polartec has to tell about its innovative textiles and great roster of brand partners.”

About Breakaway

Breakaway is a brand capital firm that is based in Boston. The company’s unique platform is composed of a combination of strategy, creative, activation, talent and investment to help entrepreneurial brands see opportunities others can’t and implement ideas others won’t. For more information on Breakaway, visit www.breakaway.com.

About Polartec, LLC

Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit www.Polartec.com.

Breakaway
Tim Morin, 617-399-0635
tmorin@breakaway.com