MRO Magazine

Polartec Brings Stretch, FR and Style to Ariat International’s New Women’s Workwear Line


October 15, 2015
By Business Wire News

LAWRENCE, Mass.

Polartec, LLC, a premium provider of innovative textile solutions, announced its new partnership with Ariat International®, the US-based leader in Western and English footwear and apparel, to help launch their new line of Ariat Work FR clothing designed specifically for women. The premium assortment of tops and jeans feature Polartec FR technology, which provides consumers with the safety features hazardous work environments demand with the style, fit and comfort that women prefer.

“In an industry with dozens of boxy, stiff and uncomfortable jackets, we knew we needed to differentiate our women’s FR workwear by translating our signature style within the highly technical requirements of the field,” said Susan Glynn, vice president of apparel design and development at Ariat International. “Polartec’s FR textile platform gave us the stretch, performance and aesthetics needed to successfully launch our women’s line.”

Workwear has typically been the realm of uncomfortable and stiff materials that hinder a person’s ability to get the job done. Ariat is revolutionizing women’s FR apparel with its new line of stylish products powered by Polartec’s dual hazard compliant fabrics. Polartec® Power Dry® FR, Polartec® Power Grid® FR and Polartec® Wind Pro® FR are all innovative textiles utilizing patent pending yarn blends and fabric construction that are permanently flame resistant, breathable and require easy care. Combined with Ariat’s own Greater Arm Mobility (GAM™) and Moisture Management Technology (MMT™), Ariat’s women’s FR clothing line keeps workers comfortable no matter the conditions. Polartec’s fabrics provide workers with permanent NFPA 2112 and NFPA 70E flame resistance to keep workers safe out in the field and looking great after hours.

“Ariat’s new FR women’s workwear line perfectly exemplifies the versatility of Polartec’s textiles,” said Michael Batson, Global Director of Professional Workwear & Military. “Our innovative fabrics provide our brand partners’ garments with seemingly impossible benefits such as warmth without weight, durability, comfort and certified safety compliance. Ariat is the latest example of a company using Polartec textiles to expand into a high performance market led by innovation.”

About Ariat International

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com, https://www.facebook.com/AriatInternational and https://twitter.com/Ariat.

About Polartec, LLC

Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit www.Polartec.com.

Breakaway
Tim Morin, 617-399-0635
tmorin@breakaway.com
or
Ariat
Alison Borris, 510-477-6980
PR Manager
Alison.borris@ariat.com