MRO Magazine

PITTSBURGH PAINTS & STAINS Brand Unveils Digital Inspiration Studio at MENARDS Stores


September 28, 2015
By Business Wire News

CRANBERRY TOWNSHIP, Pa.

The PITTSBURGH PAINTS & STAINS® brand is refreshing the way homeowners choose paint colors with the Digital Inspiration Studio, a new interactive color center at MENARDS® retail locations. The new retail palette display features an interactive 42-inch digital touchscreen and serves as a comprehensive inspiration station to simplify the process of selecting paint colors.

Gone are the days of sorting through row after row of color swatches only to leave the paint department empty-handed and frustrated, according to Luke Klein, brand manager, Pittsburgh Paints & Stains, a brand of PPG Architectural Coatings. “In designing the new Pittsburgh Paints & Stains color center, we wanted to provide homeowners with an inspiring experience that not only helps them select paint colors for their homes, but also serves as a creative launchpad for their entire paint project.”

Among its many features, the touchscreen allows customers to virtually paint a room with selected colors, view color on-screen on a larger scale, receive an email containing the paint swatches and painted room to view later, view color-tips videos, ideas and product information, browse by color, style and personality, and more. CIO® Magazine recently named the technology behind the touchscreen as a 2015 CIO 100® Award recipient.

Other features of the new color center, which is currently in all Menards stores, include:

  • A nine-foot-long color library featuring 1,081 color swatches and all-new brochures segmented by color;
  • Ability to bring to life color swatches and brochures on the touchscreen by scanning a barcode on each swatch and brochure, and then viewing colors on the screen, finding complementary colors and virtually painting brochure room images in different colors;
  • Guides to room-by-room projects with various styles and information about using color;
  • 2016 color trends; and
  • Painting tips.

“The process for selecting paint can often be overwhelming, with the large number of color choices available,” Klein said.“The new state-of-the-art Pittsburgh Paints & Stains Digital Inspiration Studio at Menards locations makes the process of exploring and choosing the just-right colors and quality paint for your home both inspiring and manageable. We want customers to leave the store with the confidence that the colors they have chosen will be perfect for their homes.”

The Pittsburgh Paints & Stains brand is a nationally recognized and trusted brand with a respected legacy spanning more than 100 years. Generations of painting contractors, building owners, architects, designers and homeowners have recognized the Pittsburgh Paints & Stains name as being synonymous with quality products and service.

To learn more about the brand, visit the recently relaunched Pittsburgh Paints & Stains brand website at pittsburghpaintsandstains.com.

The Pittsburgh Paints & Stains brand is a line of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company.

About PPG Architectural Coatings

PPG Architectural Coatings U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: BRINGING INNOVATION TO THE SURFACE.®

PPG Industries’ vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Pittsburgh Paints & Stains is a registered trademark of PPG Architectural Finishes, Inc.

Bringing innovation to the surface and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.

Menards is a registered trademark of Menard, Inc.

CIO and CIO 100 are registered trademarks of International Data Group, Inc.

PPG Architectural Coatings
Jamie Altman, 724-742-5599
jamie.altman@ppg.com
or
Katie Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com