MRO Magazine

PITTI in Florence and New York Showroom: Moreschi Chooses FTL MODA for its Official Return to the U.S. Immediately After the Florentine Trade Show

June 13, 2016
By PRN NewsWire

NEW YORK and FLORENCE, Italy, June 13, 2016 /PRNewswire/ — On the occasion of its 70(th) anniversary, the Milan-based shoemakers mark up their agenda with a series of high profile events.

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On June 14(th) Moreschi will open the ‘door’ of its booth at PITTI UOMO, an appointment that will be the official launch of the SS2017 campaign. Great expectations for the new production of this historic label, especially in view of its new developments in returning to the US market.

On July 1st, in fact, Moreschi will be officially on the shelves at the FTL MODA showroom in Manhattan: a full team of PR and sales associates will support the brand’s return to the US after a few years of absence.

The New York Fashion Week producers are already at work on a substantial marketing agenda to support this homecoming and the kick off of the US sales campaign.

For appointments at PITTI Florence, please contact: Andreas Kauers |

For appointments at Moreschi FTL MODA Manhattan please contact: Matt Brunicardi |

For general appointments, lookbook, wholesale info:

Founded by Mario Moreschi in 1946, the Italian shoemakers label continues to lead the history of Italian shoemaking at the highest level. With the third family generation at work at MORESCHI SPA, the label utilized the few years of absence from the US market to re-strategize, re-energize and empower again their products and their brand, mixing the most innovative solutions in terms of components, technologies, and materials while refreshing its most authentic, genuine and contemporary design, fully Made in Italy.

Unique features: creators of elegance and quality. It’s the story of a family and the mission of a company. Classic shoes with a glamorous touch, the secret of which is the frantic search for perfection, perfect line, perfect volume, perfect stitching, perfect comfort.

Media contact: Ilaria Niccolini, President FTL MODA +1.786.232.8949

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Photo: MODA