MRO Magazine

PEAK Commercial & Industrial Launches Valuable Resource to Support Fleet Professionals

May 19, 2015
By Business Wire News


As part of ongoing efforts to support fleet professionals in maximizing fleet efficiency and profitability, PEAK Commercial & Industrial has launched Lifeblood, an online resource providing a variety of information, tools, research and industry profiles to aid fleet professionals in fulfilling their day-to-day responsibilities.

This Smart News Release features multimedia. View the full release here:

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link:

“Fleet professionals serve as the lifeblood of the nation’s transportation and distribution industry, ensuring products and services across the country are delivered in a timely, efficient manner,” said Sean Wheatley, Director of Marketing for PEAK Commercial & Industrial. “The Lifeblood program is designed for these professionals to have a resource center, communicate about trending industry topics, share best practices and see profiles on some of country’s most successful fleets.”

As the transportation industry continues to evolve in response to changing consumer demand, expanded government regulations and emerging technologies, it is critical that fleet professionals are able to access the latest news, tools and resources to optimize their fleet’s performance. Lifeblood will provide these necessary resources to support fleet professionals in their work that is vital to the economy.

Leading features of the Lifeblood resource include:

  • Fleet professionalsprofiles – PEAK Commercial &Industrial’s Lifeblood campaign gives an in-depth look at unique fleet programs from across the country. The first video profiles 16-time NHRA World Champion, John Force, and his John Force Racing team as they move their operation from Indiana to the 2015 Gatornationals event in Gainesville, Florida.
  • Monthly commissioned research – Monthly surveys will gauge where the industry stands, and is heading, on key topics that influence fleet professionals’ roles and responsibilities.
  • Fluid Thinking – The Fluid Thinking section of the Lifeblood site serves as a hub of expert interviews and relevant information, featuring insights from various members of the fleet management community, conversations and industry-focused articles. Industry leaders will weigh in on key topics providing an expert voice and opinion to foster discussion.
  • Management tools – Unique resources and tools will be provided to assist fleet managers, such as an antifreeze value calculator and a BlueDEF quantity calculator.

“For more than 40 years Old World Industries, LLC, the parent company of PEAK, BlueDEF and Peak Commercial & Industrial has valued research and challenged traditional thinking in becoming an industry leader in automotive, trucking, mining, construction and agricultural products,” added Wheatley. “The Lifeblood site underscores these values while providing support and creating a community for fleet professionals and heavy duty distributors.”

To learn more, visit the Lifeblood site at and follow PEAK Commercial & Industrial on LinkedIn for additional industry updates, news and resources.

About PEAK Commercial & Industrial

PEAK Commercial & Industrial, whose products include BlueDEF Diesel Exhaust Fluid and equipment and Final Charge Global Extended Life Coolant brands, have been created specifically for heavy-duty engines. PEAK C&I created the first formulated, heavy-duty antifreeze as well a coolant that protects for a million miles or 20,000 hours of operation. It is also the nation’s leading supplier of Diesel Exhaust Fluid (DEF) and its patented, closed-end delivery system ensures product purity from the time it’s manufactured to the time it reaches your equipment. More information is available at

Whitney Hinson, 312.416.5664