MRO Magazine

OSI Creative Receives Two POPAI Outstanding Merchandising Achievement Awards

By Business Wire News   



IRVINE, Calif.

OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, today announced it received two awards at the 2015 Point-of-Purchase Advertising International (POPAI)Outstanding Merchandising Achievement (OMA) Awards Competition. OSI’s Samsung 12 Camera Display took home Silver in the Club Store – Permanent display category and the company’s Color Club Nail Display Program for Forsythe Cosmetics won Bronze in the Hair Care & Skin Care Permanent category.

POPAI presented the 50th annual awards at GlobalShop, the industry’s largest event for retail design and shopper marketing. The OMA Awards celebrate the most innovative and effective in-store and POP displays proven to lift sales, make products memorable and attract consumers to purchase products.

Samsung 12 Camera Display

With 12 working cameras and a clean, modern look, OSI’s display for Samsung’s 12 camera security system captured the judges’ attention with a live video feed featuring shopper traffic. Designed with a home security theme, the display appealed to both home owners and small businesses through a combination of informative graphics and an LCD monitor used to demonstrate the system’s effectiveness in real-life applications. Using the monitor, the display engaged consumers to make a purchasing decision, all while meeting the client’s objectives to deliver a versatile, yet cost-effective system built to accommodate a variety of cameras and hide wiring components. To download a photo of the Samsung Camera Display, click here.

Color Club Nail Display Program

Catching the eye of the fashion-forward trend-setter, OSI’s Color Club Nail Display Program drew the judges in with its beautiful, yet simple design aesthetics. The bright white display perfectly showcased the variety of nail polish colors, providing a luminous color spectrum to quickly lead the consumer to a purchasing decision. The family of counter and tower displays also incorporated OSI’s patented clip-in strip nail brackets, which allow the consumer to visually test nail polish shades on their fingers without wasted product. The continuity of design elements made it easy to identity the Color Club brand, whether in a small boutique, salon or distributor store. To download photos of the Color Club Nail Display Program, click here.

“We are honored to once again be recognized by POPAI alongside the best and brightest in the point-of-purchase and retail design industry,” said Joe Baksha, President and CEO of OSI Creative. “We strive to continually deliver the most innovative and effective retail displays built to create maximum impact, drive sales and help our clients grow their business. These awards are a testament to our team’s hard work and dedication.”

For more information about the POPAI OMAs, please visit http://www.popai.com/oma.

For more information about OSI and its award-winning solutions, please visit http://www.osicreative.com/.

About OSI Creative

OSI Creative is one of the nation’s premier producers of award-winning point-of-purchase displays, custom packaging solutions and branded merchandise programs. OSI services include strategic input, planning, concept, design, sourcing, manufacturing, testing, assembly, packaging, installation, measurement, warehousing, fulfillment and logistics, as well as promotional products. In addition to its Irvine, California, headquarters, other OSI facilities are located in Bentonville, Arkansas; Chicago, Illinois; Memphis, Tennessee; New York, New York and Hong Kong. For more information, please visit www.osicreative.com.

OSI Creative
Joe Baksha, President and CEO
(949) 784-7205

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