MRO Magazine

OmniTRAX Customers Drive Design of New Website

March 18, 2015 | By Business Wire News


OmniTRAX, one of the North America’s largest private railroad and transportation management companies, today announced the re-launch of the company’s website, The new site was created after conducting extensive research with customers to determine how best to quickly and precisely present the unique OmniTRAX value proposition to shippers and other users.

“The new website is designed to clearly and eloquently demonstrate how each capability of our railroads, logistics services, terminals and other operations positively impacts our business partners. This is possible because we were in constant communications with our customers to ensure the site lives up to our new ‘Rail Made Easy’ slogan,” said Kevin Shuba, CEO of OmniTRAX.

The key features of the new OmniTRAX website include:

  • Rail Made Easy – An engaging overview of how transporting goods via rail works
  • Services – Descriptions of each OmniTRAX service offering, plus a listing of development opportunities
  • Careers – A listing of available job opportunities and features of working at OmniTRAX
  • Manage Shipments – This area enables users to hire OmniTRAX services and then track their cargo from start to finish
  • Our Company – A description of OmniTRAX, the company’s mission statement and other important information

“The new website was developed specifically to provide our current and potential customers with all the information they need to partner with OmniTRAX in an exciting and informative style. It provides this knowledge 24/7/365, and gives viewers an easy and quick way to connect with our professional team,” said Peter Touesnard, Chief Commercial Officer at OmniTRAX.

OmniTRAX worked with Red Rocket Web Specialists of Windsor, CO to design and optimize the website. The collaboration between the two companies extended to the creation and promotion of the Rail Made Easy tagline and other marketing activities.

About OmniTRAX

As one of North America’s largest private railroad and transportation management companies, OmniTRAX’s core capabilities range from providing management services to railroad and port services and to intermodal and industrial switching operations. Through its affiliation with The Broe Group and its portfolio of managed companies, OmniTRAX also has the unique capability of offering specialized industrial development and real estate solutions, both on and off the rail network managed by OmniTRAX. More information is available at

RAM Communications
Ronald Margulis, +1 908-272-3930


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