MRO Magazine

Olivia Wilde shows sustainable style with Conscious Exclusive at H&M

March 16, 2015 | By PRN NewsWire

NEW YORK, March 16, 2015 /PRNewswire/ — H&M’s new Conscious Exclusive collection is proof that fashion can be sustainable using fabrics such as hemp, organic linen, and organic leather to create stylish pieces to contribute to a more sustainable fashion future. The collection, worn in the campaign exclusively by actress and humanitarian Olivia Wilde, will be available in approximately 200 H&M stores globally, as well as online, beginning April 16(th).

This year’s Conscious Exclusive collection is inspired by cultures around the world and focuses on the versatility of the dress. An organic linen and silk sleeveless gown featuring a glamorous cut is printed with hand-drawn images of birds. A black cocktail dress made with Tencel(R) and recycled wool embraces African influences, with rows of recycled sequins. Meanwhile, a sleeveless cocktail dress made of organic hemp and organic silk highlights inspiration from Japanese ink-washing paintings.

Each piece in the collection is distinct, whether it’s the pilot jacket in Tencel(R) with reversible jacquard fabric and threads intentionally left loose, or the organic silk tuxedo blazer with sleeves slit to the elbow to create a dramatic effect.

The diverse use of more sustainable materials is seen throughout the collection in pieces such as a flapper dress with recycled beads, as well as a minimalist leather jacket and stack-heeled sandals made from organic leather.

“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.

“I love the global influences in this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in-house designers. Olivia Wilde is the perfect choice for this collection because she shares H&M’s commitment to a more sustainable future,” says Ann-Sofie Johansson, Creative Advisor H&M.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 116,000 employees and around 3,400 stores in 55 markets, including franchise markets. For further information visit



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CONTACT: Samara D’Auria,, 212.343.7204


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