MRO Magazine

Nissan Partners with North American Gay Amateur Athletic Alliance in Its First-Ever LGBT Ad Campaign

August 13, 2015
By Business Wire News


Nissan will partner with the North American Gay Amateur Athletic Alliance (NAGAAA) to sponsor its 39th Annual Gay Softball World Series event taking place Aug. 14 to 22 and will leverage the partnership in the company’s first LGBT-themed ad campaign. Nissan vehicles will be showcased throughout the nine-day event in Columbus, Ohio that expects to draw more than 10,000 athletes, coaches and fans.

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“We’ll be driving pride with Nissan all the way to Columbus, Ohio,” said Chris Balton, commissioner of NAGAAA. “We’re extremely excited to have a company as committed to diversity and inclusion efforts as Nissan batting a thousand for us this year.”

Created in 1977, the North American Gay Amateur Athletic Alliance Open Division is a 501(c)(3) international sports organization comprised of men and women dedicated to promoting amateur athletics for the LGBT community.

“Nissan has the most diverse consumer base of any automotive manufacturer and is eager to champion grassroots LGBT events that give consumers a chance to interact with both our vehicles, and our LGBT and ally employees,” said Rick Ash, senior manager, Nissan Marketing. “It’s also an honor for Nissan to bring more visibility to out athletes (past and present) like Glenn Burke, Billy Bean, Sean Conroy and all of the LGBT athletes competing this week.”

More than 185 teams from 43 cities across the United States and Canada are participating in nine days of events, which include opening ceremonies, a five-day multi-division tournament, community events and the closing ceremonies.

Since 2013, Nissan has scored a perfect 100 in the Human Rights Campaign (HRC) Corporate Equality Index for its LGBT-inclusive policies and commitment to the community. The company was among the fastest risers in the history of the index.

Nissan’s Gay Straight Alliance Network (GSAN) is the driving force behind the company’s LGBT outreach efforts. Nissan also offers inclusive benefits and Championing Diversity workshops for employees, and a “Diversity and Inclusion” team works closely with advocacy groups such as the HRC to drive a culture of equality in the workplace. Other Nissan LGBT sponsorships have included the National Lesbian and Gay Journalists Association and a number of regional events and groups.

About Nissan North America

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and, or visit the U.S. media sites and

About Nissan Motor Co.

Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at


NAGAAA was formed to encourage the participation of gay men and lesbians in organized softball competition. Currently, over 800 teams in 43 leagues across the United States and Canada are members of NAGAAA. Teams representing these leagues participate in the NAGAAA Gay Softball World Series (GSWS), hosted each year in a different member city.

The NAGAAA Open Division teams consist of men/women mixed teams or exclusively male teams. We have five divisions of play — A, B, C, D and Masters (individuals that have reached 50 years of age). These division designations pertain to the competitive level of play, with “A” being the most skilled, and the “D” supporting the more recreational levels of play.

Nissan North America
Travis Parman, 615-725-5828
Calvin Fleming, 323-484-6707