MRO Magazine

NFL Champion Drew Brees and NHL All Star John Tavares Join the Team at MISSION Athletecare

May 18, 2015
By PRN NewsWire

NEW YORK, May 18, 2015 /PRNewswire/ — MISSION Athletecare(TM), the world’s leader in Thermoregulation technologies, today announced that NFL Quarterback and Super Bowl Champion, Drew Brees, along with NHL All Star, John Tavares have joined the MISSION Athlete Team.

Co-Founded in 2008 by an elite group of world class athletes, MISSION prides itself on developing, designing and delivering game-changing innovations that enhance performance and speed up recovery through temperature-control technologies. Brees and Tavares join an incredible team of MISSION Athletes, including Dwyane Wade, Serena Williams, Jimmie Johnson, Reggie Bush, David Wright and Mia Hamm, all of whom have come together at MISSION to deliver game-changing Thermoregulating innovations, and raise awareness for the critical importance of Heat Safety on and off the field of play.

“As an athlete from Texas who now spends a tremendous amount of time training in New Orleans, I am well-familiar with the effects heat can have on performance,” said Brees. “I am proud to join the MISSION roster and raise awareness for the cutting-edge products that will undoubtedly make a huge impact on athletes everywhere.”

“Everyone thinks our body temperature is cool during a game because we play on a cool ice rink, but that is not the case,” said Tavares, who is one of three nominees for the Hart Trophy, presented to the NHL’s MVP. “It’s actually the opposite. We’re wearing tons of layers and heavy equipment which compounds the potential for overheating while racing around the rink. The MISSION EnduraCool products are key for cooling down during breaks and in between periods.”

This month, MISSION unveiled its highly anticipated and expanded line of wearable EnduraCool Instant Cooling Gear and Accessories – specifically designed for in-game and in-action cooling. The new line includes a full range of instant cooling Hats, Skull Caps, Headbands, Sleeves and more – all designed to enhance performance and recovery.

“We are honored to welcome both Drew and John to the MISSION Team,” said Josh Shaw, Founder and CEO of MISSION. “Both of them directly reflect the true DNA of what we stand for at MISSION. Their commitment to high performance in work and life is exactly how we operate at MISSION, and we’re proud to be aligned with such great leaders in all of sports.”

The announcement of Brees and Tavares’ coincides with MISSION’s inaugural Heat Safety Awareness Week, which kicks off today, May 18, 2015 and concludes with National Heat Awareness Day on Friday, May 22, 2015. All of MISSION’s athletes will be joining forces this week through interactive events and social outreach to raise awareness on the dangers of heat related injuries and help promote MISSION’s Heat Safety Pledge which rewards high schools that follow the heat safety guidelines outlined by the Korey Stringer Institute, the world’s leading organization focused on heat safety. MISSION will also officially launch its three-month, sixty city tour visiting summer sport camps, endurance races and sporting events to educate athletes of all levels how they can play safe and optimize performance through cooling strategies.

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ABOUT MISSION:Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today’s athletes before, during and after competition. The Company first unveiled its line of innovative EnduraCool(TM) instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at and follow the brand on Twitter @MissionAthlete.

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Photo: Athletecare

CONTACT: Rubenstein Communications, Inc., Amy Jacobs / 212-843-8077 /, or Kristen Bothwell / 212-843-9227 /, or Alexis Reynolds / 212-843-9267 /

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