MRO Magazine

New Chocolate Tasting Experience to Be Unwrapped at Hershey’s Chocolate World Attraction

June 10, 2015
By Business Wire News


This summer, guests can Explore the Many Wonders of Chocolate like never before at Hershey’s Chocolate World Attraction! Chocolate enthusiasts will be treated to a delicious new Chocolate Tasting Experience, find their favorites in Hershey’s Largest Candy Store and mix their favorites at the new Amazing Candy Machine.

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A family uncovers new flavor possibilities by using Hershey's tasting wheel. (Photo: Business Wire)

A family uncovers new flavor possibilities by using Hershey’s tasting wheel. (Photo: Business Wire)

NEW: Chocolate Tasting Experience

Hershey’s Chocolate World Attraction has redefined the art of chocolate tasting! In this new, digitally enhanced attraction, guests can immerse themselves in the flavorful world of chocolate tasting. Filled with the sights, sounds and smells of chocolate, a Hershey tasting expert shows guests how to engage all senses to taste chocolates — from smooth milk to decadent dark and varieties in between. Using electronic tablets at their tasting tables, guests will be able to vote and see in real time what flavor nodes other guests are experiencing during each chocolate sample. Guests of all ages will enjoy honing their chocolate tasting skills in this new attraction. Tickets are available inside at the Central Ticketing box office or discounted online at

NEW: The Amazing Candy Machine

Guests can now customize their perfect mix of Hershey’s candy at The Amazing Candy Machine. With 15 sweet selections to choose from, guests can mix-and-match different candy to fill their containers with their Hershey’s favorites creating their very own amazing assortment.

Hershey’s Largest Candy Store

The Hershey’s Largest Candy Store has transformed into a vibrant and contemporary shopping experience as the leading destination for all Hershey candy. Hershey’s, Reese’s and Hershey’s Kisses brands have been highlighted with their own unique sections featuring these three iconic brands from The Hershey Company. Exclusive products for Hershey’s Chocolate World Attraction will be featured, such as the world’s largest Hershey’s Milk Chocolate Bar and world’s largest Reese’s Peanut Butter Cups.

Hershey’s Chocolate World Attraction is the premier, year-round family fun destination in Hershey, PA. For more information about our activities and events, visit our web site at, join the conversation on our Instagram, Facebook, YouTube and Twitter pages, or call 717.534.4900.

About The Hershey Experience

The Hershey Experience is the direct-to-consumer and experiential marketing division of The Hershey Company including Hershey’s Chocolate World Attractionsin Hershey, Pennsylvania; Times Square; Chicago; Niagara Falls, Canada; Shanghai, China; Dubai, Singapore, and Las Vegas. The Hershey Experience also includes Hershey’s Licensed Food and Merchandise and Hershey’s e-commerce initiatives. Hershey’s Chocolate World Attraction in Hershey, Pennsylvania is the flagship experience for The Hershey Company and is the most visited corporate visitor experience in the world, featuring Hershey’s Chocolate Tour, Create Your Own Candy Bar,Chocolate Tasting Experience, 4D Chocolate Mystery and the World’s Largest Hershey’sCandy Store. is the online destination for unique chocolate products, gifts, apparel and collectibles. In addition, The Hershey Experience operates retail and e-commerce businesses for Hershey’s premium chocolates, including Scharffen Berger and Dagoba brands.

About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has more than 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care – thriving as direct beneficiaries of The Hershey Company’s success.

The Hershey Company
Matt George, 717-534-4355