MRO Magazine

New 2017 Ford Escape Lands in Primetime, Collaborates with ‘The Blacklist’ and ‘Blindspot’ to Create Custom Content


May 5, 2016
By Business Wire News

DEARBORN, Mich.

The new 2017 Ford Escape is teaming with a pair of primetime crime fighters to give viewers custom content that will air on NBC throughout May, in pieces jointly created by Ford Motor Co. and NBC.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160504006942/en/

The new 2017 Ford Escape is the focus of unique integrations with producers of hit NBC shows “The Bl ...

The new 2017 Ford Escape is the focus of unique integrations with producers of hit NBC shows “The Blacklist” and “Blindspot.” (Photo: Business Wire)

“The Blacklist” actress Mazhan Marnò, who plays FBI agent Samar Navabi on the hit show, will appear in an Escape for a three-week series of commercials during the show’s broadcast. The series of original content will air May 5, 12 and 19, during “The Blacklist.” The narrative will highlight various features on the 2017 Escape, including the available SYNC® 3 driver-connectivity system.

Meanwhile, the new Escape will also be featured in a collaboration with “Blindspot” producers to create a three-part custom integration starring actress Ashley Johnson, who plays FBI agent Patterson on the show. In the spots, Johnson is in character analyzing a new Escape as if it were a crime scene.

The spots, slated to air May 9, 16 and 23 during “Blindspot,” will also direct viewers to continue the experience at NBC.com, where they can enter for the chance to win a Ford Escape in the “Make Your Escape” Sweepstakes.

For 17 years, Ford Escape has been one of the best-selling vehicles in the popular small SUV segment by offering advanced technologies to customers.

The 2017 Escape is designed to continue that leadership when it arrives in showrooms in May, featuring available SYNC® Connect technology that gives FordPass® members remote access to their vehicle from their mobile device.

SYNC Connect enables drivers to use the new FordPass platform to lock, unlock and locate their Escape, as well as schedule remote starts and check fuel level. SYNC Connect is included in the Technology Package on Escape SE and is a standard offering on Escape Titanium.

“The Blacklist” airs 9-10 p.m. ET/PT on Thursdays; “Blindspot” airs 10-11 p.m. ET/PT on Mondays.

About Ford Motor Company

Ford Motor Companyis a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Ford Motor Company
William A. Mattiace
313.390.4958
wmattiac@ford.com