MRO Magazine

MISSION Co-Founder and Tennis Champion Serena Williams Takes on Dude Perfect for First-Ever Tennis Trick Shot Video to Kick off MISSION’s National Heat Safety Awareness Week

May 23, 2016
By PRN NewsWire

NEW YORK, May 23, 2016 /PRNewswire/ — MISSION Athletecare, the global leader in Thermoregulation technologies and products for athletes, brought together Tennis Champion Serena Williams and trick shot phenoms Dude Perfect to compete for the first-ever tennis trick shot video to kick off MISSION’s Heat Safety Awareness Week.

This video incorporates elements such as a larger than life tennis racket, water balloons and a tennis trick shot where Serena knocks a MISSION EnduraCool Towel bottle off the head of one of the Dudes. MISSION coordinated the collaboration between the social media phenoms and Serena Williams, the world’s #1 female tennis player.

“I had so much fun working with Dude Perfect in creating this tennis trick shot video. I hope all my fans enjoy watching it as much as I enjoyed making it,” said MISSION Co-Founder and Tennis Champion Serena Williams.

The video (teaser:, will be released on Dude Perfect’s YouTube channel ( at 6 p.m. EDT/ 5 p.m. CDT to coincide with MISSION’s National Heat Safety Awareness Week. In its second year, the week includes a series of events and activities designed to raise awareness of heat related effects on athletes of all ages. MISSION’s roster of all-star athletes such as Dwyane Wade, Drew Brees, David Villa and Carli Lloyd will participate in the effort.

“MISSION is focused on bringing innovative products to the market that enable athletes to perform at their best regardless of the weather conditions. We are thrilled to bring together Serena Williams and digital icons Dude Perfect to show their millions of fans amazing tennis trick shots, while also raising awareness to the importance of Heat Safety,” said Scott Birnbaum, Chief Marketing Officer at MISSION.

With over one billion online video views, Whistle Sports brand ambassador Dude Perfect takes ordinary ideas and gives them a Go Big twist. The No. 1 ranked women’s tennis player in the world, Williams has been dominating the court for years, amassing 21 career Grand Slams in her tenure. She has won 66 singles championships, 22 doubles championships, and was also a Gold-Medalist at the 2000 (doubles), 2008 (doubles), and 2012 (singles and doubles) Olympics.

“We are very excited we got to work with Serena Williams for this tennis trick shot video. Not only is Serena one of the greatest tennis players of all time, but she is crazy talented and so much fun to hang out with,” said Dude Perfect in a statement.

About MISSIONLaunched in 2009 by a group of elite, world class athletes including Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd, David Villa and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today’s athletes before, during and after competition. The Company first unveiled its line of innovative EnduraCool instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at and follow the brand on Twitter @MissionAthlete. #onamission

About Whistle SportsWhistle Sports creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with 400 of the world’s most engaging sports content creators that now encompasses over 170 million aggregate subscribers, fans and followers with a growth rate of over 2 million a week. The company’s investors and equity holders include Tegna, NBC Sports, Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports leagues.

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Photo: Athletecare

CONTACT: Rubenstein Communications, Inc., Amy Jacobs, 212-843-8077,, Alexis Reynolds, 212-843-9267,

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