MRO Magazine

Minted Launches Minted Wholesale

May 13, 2016
By Business Wire News


Minted, the global marketplace of independent artists known for its unique curated designs and high-quality manufacturing, today announced the launch of Minted Wholesale. Minted Wholesale enables small boutiques and large retailers, alike, to sell stationery, art, and home decor designed by Minted’s community of thousands of independent artists. All products are manufactured by Minted, which is known for its exacting quality standards, innovative product formats, and use of luxe materials.

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Minted Wholesale lookbook (Photo: Business Wire)

Minted Wholesale lookbook (Photo: Business Wire)

“Minted helps retailers offer their customers unique, personal, and incredibly well-designed products that have a meaningful backstory,” said Mariam Naficy, Minted Founder and CEO. “For the first time, retailers can carry thousands of independent artists backed by a state-of-the-art supply chain that ensures exceptional high quality, consistency, and the ability to reliably scale to meet any level of demand.”

Minted Wholesale enables retailers to sell Minted stationery, art, and home decor in two ways:

– Custom, On-Demand Products: sell made-to-order stationery, wall art, and gifts individually personalized for each customer and manufactured on-demand. Retailers can use Minted’s best-in-class online personalization tools and team of professional Design Associates to help customers create one-of-a-kind products like wedding stationery, baby announcements, completely custom art in letterpress or hand-pressed foil, and beautifully-designed photo gifts.

– In-Stock Products: stock store shelves with ready-to-purchase stationery, limited edition art, pillows, curtains, table linens, and more. Choose from Minted’s vast marketplace of tens of thousands of products to create a unique assortment.

Minted’s crowd-sourcing process: Minted holds open, monthly art and design competitions to source a continually refreshed and curated assortment. Consumers and artists vote to determine the winners of each competition. Minted manufactures the winning design and art. Artists earn an up-front cash prize plus an ongoing commission on each purchase of their work.

Localized products and local artists: Minted sells the work of independent artists who hail from 49 states and 60 countries . Retailers can choose locally-themed products, works by local artists, or work by artists from around the globe.

Minted Wholesale is now open for business, welcoming retailers to apply online at or contact the Minted Wholesale team at

About Minted

Founded in 2007 and headquartered in San Francisco, California, Minted is a design marketplace that connects you to the world’s best independent artists to create something one-of-a-kind. Minted’s unique crowd-sourced model represents a modern marketplace – one where the community decides what goods are showcased and sold. This model ensures fresh, on-trend designs are continuously being added to Minted. Minted enables artists, designers and photographers around the world to create original work, then provides them with an operations platform that handles all fulfillment and customer service. This leaves creatives to do what they do best, while letting Minted do the rest. The company – which began in stationery, has expanded its crowd-sourcing model into wall art (2012), textiles (2014), digital content (2015) and most recently home decor (Summer 2015). Minted has raised $90M since launching in 2007 and is funded by Benchmark Capital, IDG Ventures, Menlo Ventures, Norwest Venture Partners, Technology Crossover Ventures as well as angel investors.

Courtney Grinnell
Public Relations