MRO Magazine

MINISO Initiates Globalization Strategy by Opening Flagship Stores in Singapore and Dubai

December 14, 2015
By PRN NewsWire

SINGAPORE, Dec. 14, 2015 /PRNewswire/ — Fast fashion brand MINISO is announcing the opening of its flagship stores in Singapore and Dubai, Miyake Jyunya & YeGuofu, the global co-founders of MINISO, attended the celebration in Singapore. Priscilla, Singapore’s, favorite Hong Kong star, also arrived at the scene for the celebration activities. This is a major milestone in the company’s globalization strategy.

Since it was founded, MINISO has adopted the brand philosophy “simple, natural and textured”, providing high-quality, low-priced and innovative products for global consumers. Its stores are decorated in a fresh and natural style, establishing a service-oriented shopping environment that has become popular among consumers.

As one of the most developed market economies in Asia, a key services and shipping hub and the fourth global financial center after New York, London and Hong Kong, Singapore is an important destination for MINISO’s first international venture. Singaporean consumers have always been sensitive to changes in fashion, a philosophy built on and shared by MINISO.

Dubai likewise is a significant location in the global services and retail sector and serves to highlight the newly established reach of the MINISO brand in addition to its ability to expand into developed markets.

In future, MINISO will continue to actively explore internationally, with the aim of offering a new generation of consumers an alternative to high-level retail through quality products at affordable prices.

After expansion into Singapore and Dubai, the company will turn its attention to Europe and eventually the rest of the world, evolving into a superior international brand enjoyed and talked about by consumers everywhere.

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