MRO Magazine

Mass Beauty Care Market in US to Grow 2.59% by 2020 – Key Vendors are Estée Lauder, L’Oréal & Unilever – Research and Markets

July 8, 2016
By Business Wire News


Research and Markets has announced the addition of the “Mass Beauty Care Market in US 2016-2020” report to their offering.

The report forecasts the mass beauty care market in the US to grow at a CAGR of 2.59% during the period 2016-2020.

The beauty industry can be divided into two broad segments: mass beauty care and premium beauty care, on the basis of the target market and product pricing. The mass category of products is targeted at the middle- and low-income population, whereas the premium category is targeted at the upper-income class or affluent population.

Based on product category, the market is segmented into:

  • Color cosmetics (make-up)
  • Deodorants
  • Hair care products
  • Skin care products

A trend which has helped to boost market growth tremendously is e-retailing and social media marketing. Mass beauty care manufacturers are also offering their products online in various price segments through third-party portals and their own online shopping portals. Online shopping creates convenience for consumers. Companies also now provide customized and personalized services online to offer color shade suggestions based on the skin or hair color of the customer and their preferences.

According to the report, a key driver of market growth is a well-established and organized retail sector. The majority of the sales of mass beauty care products in the US are conducted via organized retail stores. Further, the report states that one challenge that could restrict market growth is the risk of exposure to toxic chemicals.

Key vendors:

  • Coty
  • Estée Lauder
  • Johnson & Johnson
  • L’Oréal
  • Procter & Gamble
  • Unilever
  • Tom’s of Maine

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Country profile: US

PART 06: Market landscape

PART 07: Market segmentation by product category

PART 08: Geographical segmentation

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

For more information visit

Research and Markets
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
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Fax (outside U.S.): +353-1-481-1716
Sector: Personal Care Products