MRO Magazine

Loot Crate and Her Universe Unveil First, Fangirl-Focused Mystery Crate, LOOT4FANGIRLS


July 6, 2016
By PRN NewsWire

LOS ANGELES, July 6, 2016 /PRNewswire/ — Loot Crate, the leading fan-based commerce and community platform, today announces a new partnership with Her Universe, the groundbreaking fangirl fashion company and lifestyle brand, that reveals its first, female fan-focused mystery crate, LOOT4FANGIRLS. The exclusive, limited edition crate will celebrate fans’ favorite female heroes, including characters from Marvel, Star Trek, Borderlands, DC Comics, and AMC’s The Walking Dead.

Loot Crate recently revealed that it has expanded its quest to serve all fans, across all forms of entertainment. With an industry-wide commitment to diversify female-driven storylines, characters and merchandise, fans are beginning have more inclusive access to content that matters to them.

“The entertainment industry is slowly catching up with the diversity of its fans. With LOOT4FANGIRLS, Loot Crate is tapping into the underserved market of fangirls, which is rapidly expanding and changing the landscape of the industry,” said Chris Davis, CEO of Loot Crate. “Through our partnership with Her Universe, the premiere expert in the fangirl space, Loot Crate is furthering its commitment to serving all genres and genders in the world of fandom.”

The crate will deliver five exclusively licensed products including apparel, accessories, figures, and more that appeal to fangirls worldwide.

Items include:

— A fantabulous dress from Her Universe available in sizes Small- 3XL — Some out-of-this-world gear — A wonderful figure to add to your collection — A killer accessory — A stylish offering from Espionage Cosmetics

“We are excited to partner with Loot Crate on this special edition crate for Fangirls,” said Ashley Eckstein, founder of Her Universe. “We worked closely with Loot Crate to curate an awesome crate with a brand new, exclusive Her Universe dress that is very empowering! We can’t wait to see fans reactions to the reveal of the super cool products featured in the crate at San Diego Comic-Con this month.”

LOOT4FANGIRLS will be available for purchase online at www.lootcrate.com/fangirls starting July 18(th), and available for purchase in person at San Diego Comic-Con (July 21-24, 2016) at Loot Crate’s booth #241, where a limited number of the crate will be available for sale.

For more information about Loot Crate, please visit www.lootcrate.com.

About Loot CrateLoot Crate(TM), founded in late 2012, partners with the largest movie studios, game companies, comic publishers, and general pop culture talent to deliver multiple lines of monthly themed mystery cratees to fans, which we call Looters, around the world. More than just a branded crate of licensed apparel and collectibles, Loot Crate(TM) represents and fuels the passion found in fandom for our consumers as well as our partner brands. Our employees share the same passions, and we live to share that love with our growing subscriber base, bringing them together with digital and real world platforms that connect our community of Looters. Loot Crate(TM) is committed to curating and creating an inclusive membership experience, offering all fans exclusive merchandise and content, month after month, year after year. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com.

About Her UniverseHer Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

Media Contacts:Chris Prouty, MWWPR for Loot Crate lootcrate@mww.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/loot-crate-and-her-universe-unveil-first-fangirl-focused-mystery-crate-loot4fangirls-300294218.html

Loot Crate

Web site: http://www.lootcrate.com/