Long Tall Sally, Global Leader in Fashionable Apparel and Footwear for Tall Women, Announces the Acquisition of US Competitor Long Elegant Legs and Achieves +17% LFL Net Sales Over the Christmas Trading Period (29/11/15 to 02/01/16)
By PRN NewsWire
By PRN NewsWire
LONDON, January 11, 2016 /PRNewswire/ —
– Long Tall Sally [http://www.longtallsally.com ] will deliver combined direct and retail sales of c.GBP36m in calendar year in 2015, +18% LFL performance – Online, which accounts for two thirds of total sales, up 24% LFL – Global retail up 11% LFL – UK remains Long Tall Sally [http://www.longtallsally.com ]’s biggest market, account for c.35% of total global sales, up 13% LFL in 2015 – The company is now well on track to deliver sales of GBP48m and operating profits of GBP5m for the calendar year 2016
Long Tall Sally [http://www.longtallsally.com ] is a high growth, online led, Omni-channel retailer which designs and fits every piece for women 5’8″ and taller. The business has a rapidly increasing and loyal customer base with an established global retail footprint of 26 stores in the US, Canada, UK and Germany, plus a successful online operation shipping to 160 countries worldwide.
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Long Elegant Legs [http://www.longelegantlegs.com ], the New Jersey based specialist tall womenswear brand established in 1991, is Long Tall Sally’s fourth acquisition. With its complementary product portfolio and customer database of 170,000 tall women, the merger will significantly accelerate expansion in the US.
Long Tall Sally [http://www.longtallsally.com ] is now well on track to deliver sales of GBP48m and operating profits of GBP5m for the calendar year 2016. Growth has been primarily driven by its rapidly increasing direct channel, new store openings and LFL retail growth. Today, c.63% of the business is direct and whilst the UK is still its biggest market, sales outside the UK account for two-thirds of total revenues.
Andrew Shapin, CEO since 2007, says, “We are delighted with the momentum of the business and Christmas trading performance. We have been following Long Elegant Legs [http://www.longelegantlegs.com ] for years and the acquisition cements our position as the largest tall specialist in the world.”
Maurice Helfgott, Executive Chairman of Amery Capital [http://www.amerycap.com ], says, “Our investment in Long Tall Sally [http://www.longtallsally.com ] continues to pay dividends as the company enjoys rapid growth in Europe and North America, augmented by key acquisitions that have been quickly integrated into the brand and its international operations.”
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