MRO Magazine

Logic PD Launches Digital Product Strategy Curriculum

June 22, 2016
By Business Wire News


Logic PD, a complete product lifecycle solutions company for the digital world, today launched a custom curriculum to help guide companies through the smart product development process. Created around seven core product development challenges, the Logic PD Digital Product Strategy curriculum provides instruction and applied exercises to help companies navigate the new world of digital business with smart, connected products. The full course is now available on Udemy, the leading on-demand learning marketplace with over 10 million students.

“The application of digital technology is dramatically altering the landscape of how our clients design products and deliver value,” explains Jason Voiovich, chief customer officer, Logic PD. “Until now there have been no real roadmaps for digital product success. As a result, only a very small percentage of new digital products ever reach the market and even fewer succeed. This curriculum distills what we’ve learned working with clients into a comprehensive yet easy to understand course that provides the fundamentals necessary to launch a viable digital product.”

Unlike product and technology-specific courses, the curriculum takes users through Logic PD’s unique information-centric approach using real-world business case scenarios and providing an actionable framework to help companies develop their digital strategy and smart products.

Designed to mirror a set of mini-MBA courses, the self-directed curriculum covers a range of topics including stakeholder mapping, data strategy, smart product design, competitive positioning and funding strategies. The modules also cover pitfalls to avoid and take users through a documented process to understand the strategy and planning necessary before launching a digital product.

“Because building and launching a smart product is more than just designing it, we carefully crafted the courses so users consider every aspect of the digital product lifecycle,” explains Dr. Todd Hostager, director of Digital Strategy Curriculum, Logic PD. “Companies must move fast to capitalize on digital opportunities and this offers a crash course in helping companies transform their products for the digital world.”

To ensure the academic foundation for the Digital Product Strategy curriculum, Logic PD brought on Dr. Hostager to lead the coursework development. For nearly three decades, Hostager was a professor of Management and Marketing at the University of Wisconsin at Eau Claire. During his tenure there, Hostager’s research interests include entrepreneurship, impacts of strategic change on competitive advantage, creativity, and diversity perceptions.

About Logic PD

Logic PD collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis.

Editor’s Note: To view the course material or learn more on the units, please contact Abby Kupka at

Logic PD Press Contact:
Abby Kupka, 612-436-9720
Corporate Communications