MRO Magazine

Lincoln Sales Momentum Continues in China

July 6, 2016
By Business Wire News


Lincoln, an iconic luxury automotive brand with a heritage linked to presidents, royalty and movie stars, delivered 6,966 vehicles in China during the second quarter of 2016, more than doubling its sales in the same period of 2015. Lincoln’s first-half sales in China reached 12,450 units, nearly tripling those of last year and exceeding the 2015 full-year sales of 11,630.

At the end of the second quarter there are 45 Lincoln dealerships in China meeting the increasing interest and demand for Lincoln Products.

“Lincoln will continue to attract China’s new generation of luxury customers as we consistently deliver the customized services of the Lincoln Way even as we expand our dealership network,” said Amy Marentic, President of Lincoln China. “In addition, with two new sedans launching this year, we are confident that we have the elegant, dynamic and progressive Lincoln vehicle to fit the desires of our customers.”

Lincoln is on track to open 60 Lincoln Stores in 50 cities. Additionally, Lincoln will introduce the newly upgrade midsize premium sedan Lincoln MKZ this summer and the all-new full-size luxury sedan Lincoln Continental later this year, bringing the all-new brand philosophy of Quiet Luxury to China.

   Retail Sales (Units)  Year-on-Year Change
Q2 China Sales   6,966   +160.5%
First-Half China Sales   12,450   +190.6%

Note: Lincoln reports retail figures.

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln vehicles are sold through an independent dealer network in China. For more information, please visit or us on Weibo at or WeChat at “lincoln_in_China”.

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Lincoln China
Yini Wang
Saisai Xu