LG takes the filter off Toronto’s 3rd Annual Buffer Festival

As lead sponsor, LG challenges eight renowned YouTubers to create #LGnofilter films with the LG G4

TORONTO, Oct. 23, 2015 /CNW/ – Buffer Festival Powered by LG, the premiere international film festival celebrating YouTube creators, convenes in downtown Toronto, October 23 to 25, 2015. The festival, which draws internationally renowned YouTube creators, fans and influencers is made possible this year through the support of lead sponsor, LG Electronics Canada.

The latest LG smartphone, the LG G4 is front and centre in the celebration of YouTube talent showcased at Buffer Festival which is also the launch pad for #LGnofilter initiative. #LGnofilter places the LG G4 in the hands of a select group of innovative YouTubers who will use LG smartphone technology to produce short, one to five minute films about what it means to live with no filter. The films will be premiered at Buffer Festival and featured as part of a larger, national campaign that asks Canadians to share their #LGnofilter moments in celebration of their unique perspectives.

“YouTube is a great example of the vast talent that lives and works outside of the traditional entertainment world,” says Eunice Lee, Brand Manager, Mobile Communications, LG Canada. “We love what these creators are doing and want to support innovation in this space. They are real people, living in the real world, conveying their own unique perspectives on relevant and trending topics that people care about. A key part of what YouTubers do revolves around smartphones and the LG G4 is the perfect choice to capture these moments and offer the flexibility to express themselves with the best technology.”

The #LGnofilter team of YouTubers consists of:

• Akilah Hughes of It’s Akilah Obviously
• Andrew Huang of Andrew Huang
• Craig Benzine of Wheezy Waiter
• Jack Douglass of JacksFilms
• Matthew Santoro of Matthew Santoro
• Nadine Sykora of Hey Nadine
• Shawna Howson of Nanalew
• Tim Kellner of Tim to the Wild

Buffer Festival Powered by LG
In addition to having LG brand integration throughout the festival and Buffer Festival collateral, LG will take part in panel discussions and will host YouTube celebrity meet-ups. A key feature of LG’s involvement includes a number of interactive experiences at marquis events. The LG Gala Reception, taking place Friday October 23, 2015 at Roy Thompson Hall will host YouTube celebrity guests of the gala while offering demonstrations and interactive experiences with LG innovations. At the gala, the LG Digital Lounge keeps festival goers connected to the festival, the internet and the latest LG technology.  At screenings, festival guests will have the opportunity to have keepsake photos taken within the LG Photo Booth. The LG Green Room will ensure YouTube celebrities and special guests of the festival have a dedicated lounge with all the necessary comforts including access to LG devices and technology as well as charging stations.

About the LG G4
With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 per cent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3. The LG G4 is also available in handcrafted, genuine full grain leather.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com

About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units – Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com

About Buffer Festival
Buffer Festival is a publicly attended theatrical showcase that presents digital video content from the most prominent creators on YouTube. Held from Friday, October 23rd to Sunday, October 25th, the festival will showcase an array of YouTube’s highest quality content during 90-minute theatrical screenings and host meetups, interviews, fan events, and a special red carpet gala and gala premiere. For more information, visit www.bufferfestival.com.

SOURCE LG Electronics Canada

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