MRO Magazine

Leading Automotive Manufacturers Are Competing Hard to Be First to Launch Advanced Autonomous Driving Technology, According to Navigant Research

June 28, 2016
By Business Wire News


A recent Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market.

Over the past decade, advanced driver assistance systems (ADAS) have begun to proliferate from high-end luxury cars into affordable, high-volume models. Led by Daimler, Audi, BMW, and General Motors, but with the competition not far behind, major OEMs and Tier One suppliers are actively developing Level 2, 3, and 4 automated driving technology. Click to tweet: According to a recent report from @NavigantRSRCH, leading automotive OEMs are competing hard to be the first to launch advanced autonomous driving technology.

“Autonomous driving has been a long-term goal for the automotive industry for decades,” says David Alexander, senior research analyst with Navigant Research. “While fully automated vehicles that operate themselves with no driver present are still a decade away from volume manufacturing, the incremental systems necessary as a foundation for the related technology are expected to make their way into production during the next five years or so.”

As more of the population migrates to larger cities, it is not practical for everyone to own a personal vehicle, new technologies such as automated driving and wireless connectivity are going to be important for travel in the smart cities of the future. According to the report, fleets of autonomous cars and trucks are one solution to maintaining personal mobility in cities as part of an integrated transport system.

The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for ADAS and self-driving features. An Executive Summary of the report is available for free download on the Navigant Research website.

About Navigant Research

Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Energy Technologies, Utility Transformations, Transportation Efficiencies, and Buildings Innovations sectors. Additional information about Navigant Research can be found at

About Navigant

Navigant Consulting, Inc. is a specialized, global professional services firm that helps clients take control of their future. Navigant’s professionals apply deep industry knowledge, substantive technical expertise, and an enterprising approach to help clients build, manage and/or protect their business interests. With a focus on markets and clients facing transformational change and significant regulatory or legal pressures, the Firm primarily serves clients in the healthcare, energy and financial services industries. Across a range of advisory, consulting, outsourcing, and technology/analytics services, Navigant’s practitioners bring sharp insight that pinpoints opportunities and delivers powerful results. More information about Navigant can be found at

* The information contained in this press release concerning the report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

Navigant Research
Lindsay Funicello-Paul, +1-303-493-5477
Megan Maupin, +1-312-583-5703