MRO Magazine

Lands’ End Kids Makes Back-to-School Time Quality. Time.


August 5, 2015
By PRN NewsWire

DODGEVILLE, Wis., Aug. 5, 2015 /PRNewswire/ — With the waning days of summer, Lands’ End Kids makes it easy to squeak out more family time by making shopping for quality back-to-school items easy and convenient. While the littler ones have been playing with their sidewalk chalk, the experts at Lands’ End Kids have designed an entirely new back-to-school collection that’s filled with on-trend style, personality and quality.

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“Real value isn’t just about price, it’s also about quality, durability and style. As parents, we know that if kids don’t like something or if it doesn’t wear well, it’s not a good value,” says Syndi Stark, vice president, Lands’ End Kids. “We design every item to last while creating styles that we know kids will love. This back-to-school season, kids will find comfy fabrics with sport-inspired details for boys and feminine details for girls along with streamlined silhouettes, particularly with leggings and bottoms. Our backpacks are tough and stylish, designed to fit every kid and every need.”

2015 Back-to-School TrendsFrom pre-K to at play, Lands’ End Kids has it covered in style with sizes for everybody. Look for new items for toddlers, an expanded collection of backpacks and on-trend, back-to-school styles. Here’s a peek at some of the best fall trends from Lands’ End Kids.

TREND: Packed-with-Personality and Quality GearIt all starts with a backpack. From styles for the smallest ones to laptop-ready and the new Campus collection, Lands’ End is the source for every kid and every toting need. Each backpack is built with quality details such as interior seams that are bound for added durability so the pack won’t rip. Reinforced base fabric keeps the backpack upright and strong, while reverse-sewn zippers make for long lasting performance.

“It’s important to choose a backpack that kids and teens will love. Since our packs last so long, make sure it represents their tastes,” says Liz Pierce, Lands’ End Kids designer. “Customize it with over 40 embroidery and monogram options, including glow-in-the-dark.” A new online preview tool makes it easy for parents and kids to try different combinations at Landsend.com.

“Boys are gravitating toward new geometric camouflage prints like our light graphite camo in our ClassMate(R) backpack. Girls like Aztec prints, tie dyes and our popular leopard print,” adds Pierce.

TREND: Glow-in-the-Dark Graphic Tees for Girls and BoysIt’s almost out of this world! Boys and girls have long adored Lands’ End Graphic Tees. Now, glow-in-the-dark styles feature smart space and animal themes, including the Lunar Eclipse Graphic Tee for girls and boys, plus a dinosaur, Pegasus and more. Select styles feature hoods.

“Our Graphic Tees are a kid’s wardrobe staple and are a way for kids to express their personality with short sayings and current graphics,” adds Pierce.

TREND: Indigo”Jeanswear is everywhere,” says Pierce. “Look for our new IndiGO jeggings for her in soft, lightweight fabrics with prints such as stars and horses. They’re built to move.” Overall, boys and girls will see updated colors and washes in 5-pocket styles, the rough-and-tumble Iron Knee(R) for him and more.

TREND: Activewear, Dressed-up Comfort”It’s practically their everyday uniform,” says Pierce. Look for performance features for boys including soft, stretchy fabrics, moisture-wicking breathability and durability in every stitch. From raglan tees to mesh shorts and cuffed jogger pants, he’ll be living in comfort and ease.

For her, the Knit Kit(TM) features comfortable pieces including tees, new legging tops, leggings, skorts and more in fun, colorful prints that can be mixed, matched and ready for play and every day.

To top it all off, Sherpa-lined Hoodies for him and her are the coziest layer around. They’re a sweatshirt, but with a soft sherpa lining. “It’s a go-to piece for warmth, style and comfort,” says Pierce.

TREND: Florals for Her”You’ll see floral prints throughout the collection for her. From larger prints such as our Ivory Large Floral to a more abstract print in our Blue Twilight Abstract Floral, it’s a huge trend across the marketplace right now,” says Pierce.

Lands’ End floral prints are designed to be flexible and worn with other prints and patterns whether stripes or solids. It’s another way for her to express personality while being comfortable in soft cotton fabrics.

Instant Win & SweepstakesNow through August 27, 2015, customers who visit the Landsend.com/backtoschoolsweeps landing page or Lands’ End Facebook tab can play a fun, interactive, instant-win game each day for a chance to win $25 and $50 Lands’ End eGift Cards. Customers are invited to match the daily kids’ product to an item hidden behind one of the school locker doors for instant win. Upon registering, players 18 and older are automatically registered for entry into the grand prize sweepstakes and a chance to win a $1,000 e-gift card at Lands’ End and $1,000 in cash.

ABOUT LANDS’ END, INC.Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears(R) and standalone Lands’ End Inlet(R) Stores. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home.

URLs: landsend.com/kids; landsend.com/school; landsend.com/newsroom/

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lands-end-kids-makes-back-to-school-time-quality-time-300124213.html

Photo: http://photos.prnewswire.com/prnh/20150422/200445LOGOLands’ End, Inc.

CONTACT: Molly Hawkins, Lands’ End, 608-935-6089,molly.hawkins@landsend.com

Web site: http://www.landsend.com//