MRO Magazine

Kleinfeld Toasts Tony Ward’s First Exclusive Bridal Collection

March 27, 2015
By PRN NewsWire

NEW YORK, March 27, 2015 /PRNewswire/ — On Monday, April 20(th), Kleinfeld will present to the press an exclusive bridal collection by Lebanese couture designer, Tony Ward. From 4:00pm to 6:00pm, a unique presentation of rich fabrics, glistening embroideries and architectural motifs will transform the Kleinfeld bridal salon.

The inspiration and concept for Ward’s premiere bridal collection stem from his interpretation of roses and florals in abstract paintings – the body and silhouettes reflect discoveries found in nature’s endless shapes and figures. Ward created a sophisticated and trend-worthy bridal collection featuring richly embroidered bodices and slim a-line skirts; the fabric paired with Ward’s unique designs offer a three-dimensional feel with a decidedly modern edge. Tightly fitted bodices emphasize the waist, where subtle floral embellishments add flavor, texture and individuality to the simple, structured forms – a perfect combination for the modern day bride.

Tony Ward’s 2016 bridal collection will be available exclusively at Kleinfeld in the USA. “I want my gowns to live the Kleinfeld experience – all of the emotion and all the action. Becoming a crucial part of this unique day for each bride is truly remarkable. She is realizing a dream.”

To schedule interviews with the designer or to view the collection, please contact Lindsey Groginski at

About Kleinfeld Bridal:Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer gowns. The 35,000 square-foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show, Say Yes to the Dress. Kleinfeld, the leader in bridal fashion, is owned by Ronald Rothstein, Mara Urshel and Wayne Rogers of M*A*S*H fame.

About Tony Ward:Tony Ward is a Lebanese-Italian fashion designer who deepened his knowledge of couture techniques while in Paris at Dior, Chloe and Lanvin fashion houses before creating his own label. His collections combine innovation and masterful cuts and lines that attract members of royal families, celebrities and high-end international stores. Tony draws his inspiration from contemporary architecture, which helps him envision sculptural forms, create innovative techniques and play with the boundaries of light and transparency.

Contact: Lindsey Groginski press@kleinfeldbridal.com646-633-4322

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