MRO Magazine

Kipling Launches Its 2016 Back-to-School Campaign

June 27, 2016
By PRN NewsWire

NEW YORK, June 27, 2016 /PRNewswire/ — Kipling North America, a division of VF Sportswear, Inc, is proud to announce the launch of its 2016 back-to-school campaign with a new creative approach and fresh faces. The campaign, shot by fashion photographer Will Davidson, features sisters and rising top models Pyper America and Daisy Clementine Smith along with sibling band-mate and Atomics front-woman, Starlie Smith.

For its most anticipated season of the year, Kipling’s creative direction remains true to its ‘Make Happy’ sensibility while incorporating a minimalist look. The interpretation of the Kipling’s mantra is playfully illustrated through the product, movement and wardrobe in the campaign.

“We’re excited to reveal a fresh perspective for Kipling’s 2016 back-to-school campaign that is both relevant and uniquely own-able,” comments Nina Flood, president of Kipling North America. “With the Smith sisters, Will Davidson and the entire creative team, we’re proud of this campaign and believe it successfully illustrates Kipling’s values – the celebration of happy moments, connections and individuality.”

Kipling’s 2016 back-to-school collection was inspired by an aesthetic forged through youthful, multicultural experiences — creating a cohesive, global celebration of the freedom to express oneself. Offering a wide range of backpacks, rolling cases and accessories in lightweight crinkle nylon, the collection offers something for everyone. The color palette is deep with saturated tones and lively prints in both new and returning styles.

Kipling’s 2016 back-to-school collection is available now online at and in Kipling stores, select Macy’s department stores and specialty stores nationwide.

ABOUT KIPLINGFounded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories with a playful, Make Happy approach. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global accessories brand by embodying a carefree sensibility and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling has headquarters in New York City and Antwerp, Belgium, is distributed in more than 80 countries and is available in more than 5,000 stores globally. Kipling has 12 full-price retail locations in the US and is sold in Macy’s department stores and specialty stores nationwide. @kiplingusa

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