MRO Magazine

Just What The Doctor Ordered: ASICS(R) Kids Footwear Line Receives American Podiatric Medical Association Seal of Acceptance


July 9, 2015
By PRN NewsWire

IRVINE, Calif., July 9, 2015 /PRNewswire/ — ASICS America Corporation is proud to announce that its entire collection of kids performance footwear has earned the Seal of Acceptance distinction by the American Podiatric Medical Association (APMA). Shoes with the APMA’s Seal of Acceptance have been found to be beneficial to foot health and of significant value when used in a consistently applied program of daily foot care and regular professional treatment.

APMA was founded in 1912 and, with a network of podiatrists across the United States, is a leading resource on foot and ankle health information. Starting in July, all ASICS(R) kids’ shoes will have the APMA Seal of Acceptance on the box, showcasing ASICS’ dedication to maintaining its leadership position in the footwear industry and providing parents with peace of mind when selecting shoes for their kids.

“Behind every pair of ASICS shoes is an immense amount of science and research and our children’s footwear is no exception. Receiving the Seal of Acceptance distinction from the American Podiatric Medical Association is a testament to the hard work and continuous improvement that goes into making every pair of ASICS shoes,” said Kevin Wulff, President and CEO, ASICS America Corporation. “Encouraging an active lifestyle from a young age is important for a lifetime of healthy choices and we’re proud that our products encourage fitness and pass the test every day on varying terrains such as school playgrounds, parks, tennis courts, soccer fields and volleyball courts.”

APMA put each ASICS kids shoe through a rigorous evaluation process, analyzing function, flexibility, quality of the materials and the workmanship. The ASICS kids collection excelled in all of this testing, and all 19 different models were approved and recognized including top-selling shoes like the GEL-Kayano(R) 21 GS and the GEL-Noosa Tri(TM) 10 TS, great options for parents looking for the best doctor-approved shoes for their child. Watch this video to learn more about the shoe technology for kids.

Moving forward, ASICS will work with APMA to support foot health through continuous improvement and introducing innovative products to the market. APMA is committed to foot health and its recent “First Steps: Keeping Kids’ Feet Healthy and Happy” campaign has given parents a resource for all they need to know about their children’s foot health.

“APMA is pleased to recognize the ASICS kids performance footwear line with our Seal of Acceptance,” said APMA executive director and CEO Glenn B. Gastwirth, DPM. “Choosing high quality, supportive footwear is a great way to ensure children have a solid foundation while engaging in physical activity and as they grow. We applaud ASICS’ efforts to keep kids’ active and on their feet.”

ASICS has sizes available for toddlers, pre-school and grade school children and the footwear is available now at retailers across the United States and asicsamerica.com.

About ASICSAnima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.

Follow ASICS America on Facebook, Twitter and Instagram for exclusive content and real-time news around ASICS products, events, and elite athletes.

The stripe design featured on the sides of ASICS((R)) shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world. (C) 2015 ASICS America Corporation. All rights reserved.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/just-what-the-doctor-ordered-asics-kids-footwear-line-receives-american-podiatric-medical-association-seal-of-acceptance-300110761.html

ASICS America

CONTACT: ASICS America Public Relations Contacts: Melinda Hutcheon, (949)266-7029, melinda.hutcheon@asics.com, Karen Menez, (646) 660-3543,karen.menez@uegworldwide.com

Web site: http://www.asics.com/