MRO Magazine

Iteris Signs ClearAg Agreement with Valent U.S.A. Corporation to Provide Product Performance Applications

September 10, 2015
By Business Wire News


Iteris, Inc. (NYSE MKT: ITI), a leader in providing information solutions to the transportation and agriculture markets, has entered into an agreement with Valent U.S.A. Corporation (Valent), to provide premium, field-level weather, soil content, and crop protection product performance applications through ClearAg™ application programming interfaces (APIs); meteorological and agronomic professional services; and, data science and engineering services. Iteris’ ClearAg APIs and technology and professional resources will support Valent with data acquisition and analysis of crop protection product performance related to weather, soil conditions, and various other factors affecting crop production in the U.S.

Specifically, Iteris will provide Valent with access to current, historical, climatological, and forecasted, field-level weather conditions, as well as crop canopy-level soil moisture and temperature information at varying depths beneath the ground surface. Iteris’ ClearAg meteorologists, agronomists, and scientists will support Valent crop experts to investigate relationships between crop responses and weather and soil conditions over time.

Additionally, Iteris and Valent will collaborate to develop systems that permit customized field or zone modeling capabilities so that soil, vegetation, and/or topographic properties can be specified as a factor in the diagnosis or prognosis of how soil temperature and moisture conditions impact crop growth at several different depths within a soil profile. Iteris will help analyze detailed ClearAg-based datasets and surface elevation data, and provide analytics to deliver custom field modeling capabilities to Valent.

“We look forward to partnering with Valent to deliver unique crop protection analytics products so that our partners can enhance their product performance, providing more effective and cost-efficient products, and by providing better tools and information to Valent staff,” said Tom Blair, senior vice president of Performance Analytics at Iteris. “By leveraging ClearAg content and Iteris’ meteorology, agronomy, and data science experts, Valent can enhance recommendations to producers on what crop protection products to use and when to apply those products for optimum cropping results.”

Valent offers innovative, effective solutions to help growers and farmers produce high quality, high yield crops. As a leader in marketing and sales of both traditional biorational products, Valent’s products include a well-known line of quality herbicide, insecticide, fungicide, and plant growth regulator products for agricultural, seed protection, and professional use.

“Valent U.S.A. Corporation is committed to providing customer-centric farming solutions that leverage the latest technology for our customers, both through our product line, and in the data intelligence available today,” said Eric Johnson, vice president of technology at Valent. “As a result of our partnership with Iteris, Valent will be able to provide our customers with access to pertinent weather and soil information as it relates to crop growth stages. As a result, producers can determine when to apply crop protection product to enhance product performance and response.”

ClearAg is a decision support application for precision farming built upon the ClearAg EMPower™ adaptive forecasting engine, an advanced learning platform for agriculture. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg’s patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists to create what the firm believes to be the most accurate, science-based environmental information available. ClearAg leverages Iteris’ precision weather and global soil content with the power of agronomic models to solve complex agricultural challenges.

Follow Iteris ClearAg on FacebookTwitter, and LinkedIn to stay up-to-date on the firm’s latest precision farming offerings.

About Valent U.S.A. Corporation
Valent U.S.A. Corporation, headquartered in Walnut Creek, Calif., develops and markets products in the United States and Canada that protect agricultural crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for agricultural, seed protection and professional use. Valent is a leader in marketing and sales of both traditional chemical products and also biorational products developed by its affiliate, Valent BioSciences Corporation.

For more information about Valent or our full product line, please call 800-6-VALENT (682-5368) or visit

About Iteris, Inc.
Iteris, Inc. (NYSE MKT: ITI) is a leader in providing information solutions to the transportation and agriculture markets. We are focused on providing this information to practitioners in these markets to improve their effectiveness and efficiency. By combining our expertise, unique IP and information infrastructure in a suite of products and services, Iteris offers a broad range of solutions to both domestic and international customers. The firm is headquartered in Santa Ana, California, with offices throughout the U.S. and in select locations internationally. For more information, please visit or call 1-888-329-4483. Also visit us on FacebookTwitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as

“believes,” “anticipates,” “expects,” “intends,” “plans,” “seeks,” “estimates,” “may,” “should,” “will,” “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and benefits of our agreement and future capabilities and benefits of our ClearAg products and related services. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate and deliver our ClearAg solution on a timely and cost-efficient basis; ability to implement ClearAg custom field modeling capabilities incorporating certain soil and topographic data; successful results of data acquisition and analysis of crop protection product performance related to various crop production factors; the future adoption of technology based analytics solutions in the agriculture market; the challenges in the development of software-based solutions generally; Valent’s dedication of resources and ability to achieve market acceptance for its own products; and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (

Tom Roberts, 949-270-9572
Meg Brodman, 925-256-2797