MRO Magazine

Iteris ClearAg and GEOSYS Partner to Provide Enhanced Weather Content Through Croptical Monitoring Application


October 13, 2015
By Business Wire News

SANTA ANA, Calif. & PLYMOUTH, Minn.

Iteris, Inc. (NYSE MKT: ITI), a leader in providing information solutions to the transportation and agriculture markets, and GEOSYS, Inc. (GEOSYS), a global provider of real-time satellite- and weather-based insights across the agriculture supply chain, have partnered to provide enhanced weather content through the integration of Iteris’ ClearAg®application programming interfaces (APIs) into GEOSYS’ Croptical™ monitoring application.

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The GEOSYS Croptical monitoring application provides growers fast access to comprehensive, insightful and accurate digital farming solutions. The application allows growers to track crop condition and precipitation, temperature and growing degree days, while comparing current crop conditions and weather patterns to past seasons. The enhanced weather offering will be available in March 2016.

GEOSYS will apply Iteris’ ClearAg APIs to produce an enhanced Croptical monitoring application with field-level weather data and weather maps. While the application already provides daily weather data for regions – both historical and forecast – the augmented application will leverage ClearAg state-of-the-art weather forecast models, giving users reliable resources to predict rain events and monitor growing degrees in order to plan ahead for effective agriculture management.

“Our dual expertise — in agriculture and the high-tech world — is at the core of our identity and our commitment to clients,” said Cécile Tartarin, product manager at GEOSYS. “It gives us a clear vision of the high stakes and rapidly changing landscape of the entire agriculture industry. It is imperative for us to provide high-quality data to complement our other offerings, and the integration of Iteris’ ClearAg APIs into the Croptical monitoring application builds upon our goal of offering the highest quality data.”

Through the ClearAg APIs, Iteris will provide GEOSYS with an open, consistent and precise set of interfaces from which they can effectively run their global business. Specifically, ClearAg weather and map APIs will support crop production decisions by enhancing weather content in the GEOSYS Croptical monitoring application, further helping producers find problem areas sooner, protect yield potential, and optimize return on investment. The use of ClearAg products help growers define, defend and clarify what is happening in their farm fields from a current, historical and predictive perspective.

Tom Blair, senior vice president of Iteris’ Performance Analytics Division, commented: “GEOSYS’ best-in-class digital agriculture solutions are based on the most accurate data and expert analysis. Combined with ClearAg’s weather data and map APIs, GEOSYS’ enhanced Croptical monitoring application will allow growers to make even more informed decisions and address crop production issues at key stages of the crop growth cycle. This partnership with a global leader like GEOSYS also reflects the strength of Iteris’ reputable information solutions in the agricultural market.”

ClearAg is a decision support application for precision farming built upon the ClearAg EMPower™ adaptive forecasting engine, an advanced learning platform for agriculture. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg’s patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists to create what the firm believes to be the most accurate, science-based environmental information available. ClearAg leverages Iteris’ precision weather and global soil content with the power of agronomic models to solve complex agricultural challenges.

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About GEOSYS
Founded by agronomists, GEOSYS, a wholly owned Land O’Lakes business, enables agribusinesses to make better decisions by providing fast access to the most comprehensive, actionable and accurate digital farming solutions. GEOSYS has unmatched experience with more than 25 years of combined agronomy and big data expertise to help companies add more value and better serve their customers. For more information, visit www.geosys.com.

About Iteris, Inc.
Iteris, Inc. (NYSE MKT: ITI) is a leader in providing information solutions to the transportation and agriculture markets. The company is focused on providing information and guidance to practitioners in these markets to improve their effectiveness and efficiency. By combining its expertise, unique IP, and information infrastructure in a suite of products and services, Iteris offers a broad range of solutions to both domestic US and international customers. The firm is headquartered in Santa Ana, California, with offices throughout the US and in selected foreign countries. For more information, please visit www.iteris.com or call 1-888-329-4483. Also visit us on Facebook, Twitter, LinkedIn, and YouTube.

Iteris Forward-Looking Statements
This release contains forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as “believes,” “anticipates,” “expects,” “intends,” “plans,” “seeks,” “estimates,” “may,” “should,” “will,” “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and benefits of our agreement and future success, capabilities and benefits of our ClearAg products and related services. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate and deliver our ClearAg solution on a timely and cost-efficient basis, ability of GEOSYS to apply and implement our ClearAg APIs leveraging weather forecast models to produce enhanced field-level data and maps for effective agriculture management, effectiveness of our ClearAg APIs to run GEOSYS’ global business, the future adoption of technology based analytics solutions in the agriculture market, the challenges in the development of software-based solutions generally, GEOSYS’ dedication of resources and ability to achieve market acceptance for its own products, and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

Iteris:
Tom Roberts, (949) 270-9572
tlr@iteris.com
or
GEOSYS:
Emily Negrin, (651) 375-6344
emnegrin@landolakes.com