MRO Magazine

IRI’s Larry Levin and Steve Collins to Discuss New Shopper Trends at Two Upcoming Conferences

September 24, 2015
By Business Wire News




Larry Levin, Executive Vice President, New Solutions, IRI™

Steve Collins, President of Retail, IRI



Larry Levin will speak about new shopper trends at two different conferences the week of Sept. 28. At the Prepared Foods’ New Products Conference, Levin’s talk is titled, “Seven Deadly Sins in New Product Development: Why New Products Fail,” focusing on the activities that most often cause CPG manufacturers to stumble. Later that week, Levin will be joined by Steve Collins to present on the topic, “Winning the Customer, One Store at a Time,” at the FMI Energy & Store Development Conference. There, Levin and Collins will examine how the shopping environment has changed, allowing shoppers now to drive the conversation and be in control of the two-way dialogue with retailers.



These conferences provide opportunities to gain new insights into two of the most important topics in the CPG industry: improving the success rate of new product introductions and updating the shopping experience based on the significant changes to how shoppers research, buy and consume food and beverage products. Levin and Collins bring to the table more than 30 years of experience in market research.


Prepared Foods’ New Products Conference


Monday, Sept. 28, 2015; 9:45 a.m. ET

FMI Energy & Store Development Conference

Tuesday, Sept. 29, 2015; 8 a.m. PT


Prepared Foods’ New Products Conference

The Four Seasons Hotel
2800 South Boulevard
Palm Beach, FL 33480

FMI Energy & Store Development Conference

Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, CA 92101

About the IRI Partner Ecosystem:

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Oracle Data CloudThe Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GuestMetrics, GfK, Intage, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Rentrak, SPINS, Univision and others.

About IRI:

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at

Shelley Hughes, +1 312.474.3675