MRO Magazine

IRI to Discuss the Impact of Population Shifts on Retail and CPG at the 2015 NACDS Total Store Expo

August 20, 2015
By Business Wire News




Larry Levin, Executive Vice President, New Solutions, IRI™

Paul Lainis, Senior Vice President, Consumer & Shopper Marketing, IRI



During the NACDS Total Store Expo insight session “The Impact of Population Shifts on Retail and CPG in the U.S.,” IRI’s Larry Levin and Paul Lainis will dissect how American consumers are significantly different today than they were just five years ago and advise how companies can adapt business strategies and operations to address the needs and interests of the changing American consumer.



Demographic fluctuations, population migration, sustained macroeconomic weakness and changing attitudes toward health and wellness have altered consumer behavior and mindsets in the United States. The large homogenous American middle class, which drove much of the center-store grocery growth for the past decade, is no more and has fractured into small, differentiated consumer groups with vast and varied needs and desires. New groups have emerged, and the behaviors of existing groups have changed, as can be seen in the rise in Hispanic populations, attitude changes toward health in many upper-income households and high percentages of households receiving government assistance. In addition, millennials, who are digitally savvy, have different needs than baby boomers, who are entering retirement. Amidst this turbulence, companies must adapt business practices to account for the disparities across all groups and their changing consumer bases.


Monday, Aug. 24, 2015, 8 a.m. MT


2015 NACDS Total Expo
Colorado Convention Center, Room 102, Lobby Level

700 14th St.

Denver, CO 80202

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Oracle Data Cloud,The Boston Consulting Group, comScoreDatalogix (an Oracle company), Experian, GuestMetrics, GfK, Intage, IpsosKantarMaxPoint, Millward Brown DigitalRentrakSPINSUnivision and others.

About IRI

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at

Shelley Hughes, +1 312.474.3675