MRO Magazine

IRI Beer Expert Provides 2015 Mid-Year Results on Beer Category and Craft Beer Segment


August 31, 2015
By Business Wire News

IRI:

WHO:

 

Dan Wandel, Principal, Beverage Alcohol, Client Insights, IRI

 

WHAT:

Beer category sales have improved in 2015, based on the strength of the import, craft and super-premium segments as well as new product offerings throughout the category. IRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during the first half of 2015 in his presentation “2015 Craft Brewing & Mid-Year Category Sales Review” during the Brewers Association Power Hour interactive teleconference.

 

WHY:

The craft segment continues to be one of the true success stories in the beverage alcohol industry for the past several years, and 2015 is no exception. Wandel’s presentation will take a closer look at where craft beers are succeeding and will address such critical questions as:
 
— What are the mid-year sales trends for the beer category in 2015?
— How is the beer category and craft segment performing in 2015?
— What are the top-selling craft beer styles for the first half of 2015?
— What are the hot new beer brands in 2015?
— Which beverage alcohol defined vendors are driving craft sales growth?
— What is happening in craft’s largest-selling style, IPA?
— How are can packages selling within the craft segment?
 

WHEN:

Thursday, Sept. 3, 2015, 12 p.m. CT

 

WHERE:

Brewers Association Power Hour

Only Brewers Association members can participate. To pre-register, click here.

Beer Power Hour

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Oracle Data Cloud, The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GuestMetrics, GfK, Intage, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Rentrak, SPINS, Univision and others.

About IRI

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward atwww.iriworldwide.com.

IRI
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com