MRO Magazine

International Food Retailer Delhaize Belgium Selects Profitero For Daily Competitor Pricing Intelligence

June 9, 2015
By Business Wire News


Delhaize Belgium, the international food retailer operating in seven countries on three continents, will now power its competitor pricing intelligence with a solution from Profitero, a leading global provider of eCommerce intelligence for retailers and brands.

“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price,” said Kirsten Nijsten, director Business Strategy & Research at Delhaize Belgium. “It’s important for us to compare competitors’ private-label brands against ours to ensure that we remain price competitive across both branded and private-label items.”

For Delhaize Belgium, Profitero will power daily competitive insights across thousands of SKUs, enabling it to maintain a dynamic pricing strategy for both branded and private-label products. This ensures that shoppers always receive the right price at the right time. In addition to providing retailers with pricing intelligence, Profitero offers global brands a comprehensive suite of solutions for achieving better eCommerce performance including: pricing intelligence; product content monitoring and analytics, including real-time information regarding ratings and reviews; search and category ranking data; correlation of sales data with digital shelf data; and much more.

“In our discussion with retailers across EMEA, we know how important pricing intelligence is to their overall strategies,” said Pieter Lemstra, director of Sales EMEA at Profitero. “Delhaize Belgium is well-known as an innovative food retailer, and we’re pleased that they’ve selected Profitero for this important initiative.”

The Delhaize Group is headquartered in Belgium and operates in seven countries, including the U.S., and on three continents. It has 150,000 employees worldwide and $29.4 billion in revenues (2014). At the end of 2014, Delhaize Group’s network consisted of 3,402 stores.

The following blog post has more details on how innovative retailers are using pricing intelligence:   

About Profitero

Profitero is the leading global provider of eCommerce intelligence for global brands and retailers.

Profitero provides both brick and mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Walmart, Staples, Delhaize, Waitrose, Ocado and Morrisons rely on Profitero’s accurate and timely competitor eCommerce intelligence to make better informed and more profitable decisions that help increase sales and margins.

Profitero also provides brand manufacturers with critical eCommerce insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including pricing, product content quality, search ranking, share of online shelf and promotions, in any country and from any online or multichannel retailer. Profitero collects online insights from 275 million product pages at more than 4,000 online retailers in 50+ countries every day.

For more information email or visit

For Profitero
Jannie Cahill, +44 7956 873939
North America
Amy Legere, 617-275-6517