MRO Magazine

InnerWorkings and TruGreen Reveal Powerful Strategies for Direct Mail Campaigns

December 7, 2015
By Business Wire News


InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing execution firm, will host a free webinar on Wednesday, December 9 alongside customer TruGreen, the nation’s largest lawn care company. The session, designed to help brands simplify their direct mail marketing supply chain, will showcase how InnerWorkings saved TruGreen $800,000 in postage and reduced its production and mail time by 35 percent.

“As a lawn care company, spring and summer are our busiest seasons. We send more than 100 million pieces of direct mail during a four-month span, so the stakes for us are even higher when it comes to costs and creativity,” said Jennifer Brereton, senior brand marketing manager at TruGreen. “Working with InnerWorkings has enabled us to have full transparency into our spend and performance.”

As one of the largest purchasers of print and leading direct mail innovators in the U.S., InnerWorkings cuts TruGreen’s costs through aggregated buying. Additionally, InnerWorkings’ team of direct mail experts works onsite at TruGreen headquarters and redesigns processes and formats to revolutionize outcomes. The relationship has continued to evolve over ten years of working together to optimize outcomes, drive innovation, and deliver top-notch results.

“From designing concepts that resonate with customers to managing complex relationships between print and digital departments, successfully executing direct mail campaigns can be really challenging for brands big and small,” said Pamela Spain, senior director and direct mail expert at InnerWorkings. “Sharing TruGreen’s story will help others strengthen their direct mail approach and ultimately improve their results.”

To learn more about InnerWorkings and register for the webinar, visit

About InnerWorkings, Inc.

InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 500 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the company leverages proprietary technology, an extensive supplier network, and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. With global headquarters based in Chicago, IL, InnerWorkings employs approximately 1,700 individuals and maintains 62 global offices in 37 countries. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, and transportation. For more information visit:

About TruGreen

Memphis, Tenn.-based TruGreen is the nation’s largest lawn care company, serving more than 1.9 million residential and commercial customers across the United States with lawn, tree, and shrub care. TruGreen believes more life should be lived outside and is committed to providing a beautiful lawn to serve as the foundation for outside experiences and lifelong memories. As the leader in the professional lawn care industry, TruGreen helps define responsible lawn care practices, conducts industry-leading education and training for our people, pioneers new application technologies, and educates our customers on proper mowing and wise-use watering techniques. Today, there are approximately 210 TruGreen lawn care branches in the United States and Canada, plus about 35 franchise locations. Go to or for more information about TruGreen.

InnerWorkings, Inc.
Leigh Segall