MRO Magazine

indiGO Auto Group Acquires Plaza Porsche from Asbury Automotive Group To Consolidate St. Louis Market For Porsche


August 28, 2015
By Business Wire News

HOUSTON

Todd Blue, Chairman and CEO of Houston-based indiGO Auto Group with award-winning dealerships in Houston, Texas and Rancho Mirage, California, announced today that indiGO Auto Group purchased Plaza Porsche located at 11830 Olive Boulevard, Creve Coeur, Missouri, from Asbury Automotive Group Inc. (NYSE: ABG). This is the second St. Louis Porsche franchise Mr. Blue’s company has acquired in less than four months, and the fourth Porsche franchise acquisition for the five year old company.

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Todd Blue, CEO and Chairman of indiGO Auto Group, acquires Plaza Porsche to consolidate St. Louis ma ...

Todd Blue, CEO and Chairman of indiGO Auto Group, acquires Plaza Porsche to consolidate St. Louis market for Porsche. This is the second St. Louis Porsche franchise Mr. Blue’s company has acquired in less than four months, and the fourth Porsche franchise acquisition for the five year old company. (Photo: Business Wire)

St. Louis’ Parktown Porsche was purchased by indiGO Auto Group on May 4, 2015, and opened its doors on July 1, 2015 as Porsche St. Louis Central. Both Porsche St. Louis Central and Plaza Porsche have now been consolidated under one roof as Porsche St. Louis, the only factory authorized Porsche franchised dealership in the St. Louis area. The dealership is located at 9710 Manchester Road, St. Louis, Missouri. James Drake, a luxury automotive veteran and St. Louis native, is serving as General Manager.

Mr. Blue stated, “The opportunity to purchase the former Parktown Porsche, the former Plaza Porsche and consolidate them into one dealership – Porsche St. Louis – is a once-in-a-lifetime opportunity for Porsche, indiGO Auto Group, and for the St. Louis community. For over 20 years Porsche Cars North America has had a desire to provide St. Louis one of the finest Porsche dealerships in the United States. This consolidation will allow indiGO Auto Group to build a facility for Porsche St. Louis which rivals any Porsche dealership in the United States.”

indiGO Auto Group renovated the former Exotic Motors Midwest building and on July 1, 2015 revealed a beautiful, modern Porsche facility to serve as the temporary location for Porsche St. Louis. This provides a centralized, convenient location for customers in Creve Coeur, Ladue, Clayton, Chesterfield and all of Metropolitan St. Louis. indiGO Auto Group will construct a future state-of-the-art Generation IV Porsche facility within the next 18 months.

Blue added, “With close to 2.8 million people in the metropolitan area, Porsche will now have proper representation for the pent up demand for the Porsche brand in St. Louis. St. Louis is a Porsche town. With Porsche selling the 911, Boxster, Cayman, Panamera, Cayenne, Macan and models soon to be announced, St. Louis is in for a treat with the new Porsche St. Louis dealership.”

indiGO Auto Group has dealerships in three states (California, Texas and Missouri) and represents ten world-class automotive brands including Porsche, Audi, Bentley, Land Rover, Jaguar, Lamborghini, Maserati, Rolls-Royce Motor Cars, Aston Martin and McLaren.

In 2010, indiGO Auto Group acquired its first new car franchise with the purchase of Porsche of North Houston. Since that time, Porsche of North Houston has been the fastest growing Porsche dealership in the United States. The company’s second Porsche dealership, Porsche of Rancho Mirage, is located in Rancho Mirage, California and has had the highest percentage growth rate in the United States since being acquired by the indiGO Auto Group in 2013. indiGO has earned both global and national awards, including Porsche’s highest honor of being recognized as a four-time Porsche Premier Dealer in 2015.

Mr. Blue currently serves on the Porsche Board of Regents which represents Porsche dealers nationwide. As a hands-on Dealer Principal in every community where he does business, Mr. Blue is very clear when describing his five organizational certainties and he does so with commitment. “We prioritize continuous improvement, we passionately honor the heritage of the brands we represent, we maintain a consciousness for uniqueness and authenticity, we expect to exceed customer expectations, we embrace change and we work passionately to enlighten and activate customer ownership. It’s what we’re committed to every single day.”

For more information on Todd Blue, indiGO Auto Group, or Porsche St. Louis, visit www.indiGOautogroup.com.

About indiGO Auto Group:

The indiGO Auto Group represents ten franchised dealerships in three US Markets including Houston, TX, Rancho Mirage, CA. and St. Louis, MO. Porsche of North Houston is a top 15 Porsche dealership in the nation and the only Porsche Premier Dealership in Houston, TX. Lamborghini Houston has been a top five best-selling Lamborghini retailer in the United States for many years. indiGO’s Desert European Motorcars campus in Rancho Mirage, CA is comprised of nine luxury brands including Rolls-Royce Motor Cars, Bentley, Aston Martin, Jaguar, Land Rover, Porsche, Audi, Maserati and McLaren. The company opened Porsche St. Louis in August 2015. indiGO was recently awarded the Rolls-Royce Motor Cars 2015 Global Provenance Dealer of the Year award, The Pride of Jaguar award for retailer excellence and named Porsche Premier Dealer for the fourth time.

Momentum Marketing
Emily Trogdon, 843-377-8450
Emily@momentumresults.com