MRO Magazine

Immersion Brings Haptic Feedback to PAC-MAN on Android Mobile Devices

November 6, 2015
By Business Wire News

SAN JOSE, Calif.

Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced the launch of tactile effects in “PAC-MAN Championship Edition DX,” from BANDAI NAMCO Entertainment America Inc., a leading interactive entertainment publisher. “PAC-MAN Championship Edition DX” is powered with tactile effects created with Immersion’s TouchSense® Engage haptic technology for mobile games, and has been selected for the latest showcase of “Games You Can Feel” on Google Play.

Players can now feel custom-designed tactile effects as PAC-MAN munches pellets, devours delicious fruits or gets caught by lurking ghosts. The tactile effects included throughout the mobile game are designed to provide players a multi-sensory experience as they travel through colorful shifting mazes and collect dots while trying to avoid those pesky ghosts.

“PAC-MAN Championship Edition DX” is a part of the latest collection of the “Games You Can Feel” category available now on Google Play. The collection highlights a selection of 15+ top-tier Android mobile games that use Immersion haptic technology to enhance the gaming experience. To celebrate the introduction of touch feedback, the game will be available at a discounted sale price of $2.99 for a limited time.

“We are so pleased to partner with Immersion to add another level of engagement to this classic game,” said Jeferson Valadares, GM/VP of Product Development, BANDAI NAMCO Entertainment America Inc. “The tactile effects add a rich new dimension to PAC-MAN. You can feel him move around the maze, scraping the wall or chomping down on pieces of fruit. PAC-MAN has such a rich history of quality gaming, and we believe adding Immersion’s technology will continue to make the PAC-MAN franchise a fun and engaging game for all players, new and old.”

“We are excited to have the opportunity to work with such an iconic brand and to offer an enhanced experience to fans of the game,” said Nick Thomas, senior director and head of mobile gaming at Immersion. “Everyone remembers playing the classic PAC-MAN arcade game as a kid, and now users will be able to feel the game in the palm of their hand. We know fans will enjoy feeling the game on their mobile device just as much as they enjoyed playing the classic PAC-MAN game in arcades.”


The new version of “PAC-MAN Championship Edition DX” enhanced with tactile effects is available for download on Google Play at:

TouchSense Technology

TouchSense Engage helps mobile game developers and content creators enhance Android apps with the sense of touch. The solution enables the addition of tactile effects to entertainment content to heighten the overall experience across the senses – sight, sound, and touch. TouchSense Engage enables apps in the vast majority of Android mobile devices on the market today to use tactile effects, with users benefiting from a premium experience with optimal haptic performance when the mobile device is powered by Immersion’s TouchSense Core technology. To learn more about Immersion’s haptic technology visit

About Immersion (

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore “mechanical” feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion’s technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,000 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at or

About PAC-MAN Championship Edition DX

PAC-MAN Championship Edition DX for mobile features classic, action-packed PAC-MAN gameplay that’s easy to play and challenging to master. Three different game modes, ten zones, and 132 levels deliver players endless ways to tackle high-scores and frenetically devour ghosts in one of the most beloved arcade games of all time.

About BANDAI NAMCO Entertainment America Inc.

BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, TEKKEN®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at or

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding BANDAI NAMCO Entertainment America Inc., the use of Immersion’s TouchSense Engage technology by BANDAI NAMCO Entertainment America Inc., or the use of Immersion technology in mobile game applications.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense Technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion’s products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word “partner” in this press release does not mean a legal partner.

Immersion, the Immersion logo, and TouchSense, are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners. BANDAI NAMCO Entertainment America Inc. PAC-MAN™ CE DX &© 2015 BANDAI NAMCO Entertainment Inc.

(IMMR – C)

Colleen Kuhn, 650-762-2804
Immersion Investors:
The Blueshirt Group
Jennifer Jarman, 415-217-5866