MRO Magazine

IdeaPaint Pushes the Boundaries of Mobile Collaboration with New Products Unveiled at NeoCon

June 13, 2016
By Business Wire News


NeoConIdeaPaint, the creator of the dry erase paint category, will introduce three new products into their ecosystem at NeoCon. This launch represents the company’s next wave of innovation, meeting customer demand for flexible, beautiful, high-performance mobile pieces to enhance any work environment. Pivot, Hive, and ThinkTank Mobile are premium, first-to-market, mobile dry erase pieces, designed to drive increased collaboration and communication in any space. Watch how the line came to life.

IdeaPaint launched in 2008 to enhance the way people work, learn, collaborate, and create. This new writable line represents the next step in their journey – to inspire limitless options for people to collaborate and spark ThinkTanks anywhere, anytime. The three pieces can be used solo or in combination to create a variety of work environments to fit anyone’s collaboration needs.

“We believe clean, simple, well designed solutions can often be the most impactful in creating greater collaboration,” says Jeff Avallon, VP of Business Development at IdeaPaint. “For years, our customers have been telling us they need something to complement our dry erase paint, to have options throughout their space that were both beautiful and functional. Mobile dry erase boards, bar height tables, space dividers, and writeable furniture are all critical elements of a collaborative space and we want to improve on what’s currently available to the market and add to our ecosystem of products. We couldn’t have asked for more visionary partners to bring this product line to life.”

Pivot and Hive

Pivot and Hive are functional, high-end pieces designed in collaboration with award-winning designer Primo Orpilla, co-founder of Studio O+A – designers of some of the most innovative workspaces in the world, including: Uber, Cisco, Evernote, and Yelp – and the master crafters at UHURU Design, one of America’s most innovative design firms and strong believers that each piece conceived, designed, and produced should add to a greater good in the world.

For Orpilla, this line represents the ability to collaborate on a different level. “Today it’s all about transparency. Good ideas can happen anywhere, at any level of the company. This product line is significant because it allows boundless ideation and lets people be productive, anywhere. Our concept is to go from the wall to other more flexible surfaces that can be horizontal or vertical.”

ThinkTank Mobile

ThinkTank Mobile represents the next generation of innovation – a new concept that will enable anyone, anywhere to push the boundaries of creativity. ThinkTank Mobile is a customized Happier Camper trailer designed in partnership with Orpilla. It enables people to create a ThinkTank anywhere an idea strikes, even on the road. Its adaptive interior design is complemented by IdeaPaint surfaces and mobile whiteboards, so whether you park it on a campus, use it as a breakout room or take it on the road, the ideas go where it goes.

To see the new products and experience a ThinkTank in action, visit IdeaPaint during NeoCon on the 1st Floor in the North Escalator Lobby, or on the 7th Floor at booth #7-3069.

About IdeaPaint

IdeaPaint exists to encourage and inspire everyone, every day to reach their creative and productive potential. Since 2008, we’ve been giving people the space they need to create, explore and engage with their ideas. With over 150,000 installations worldwide, our premium dry erase paint transforms virtually any smooth surface into an erasable canvas, leading to faster innovation, increased collaboration and greater results. For more information, please visit

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Nicole Murphy, 617-986-5014