MRO Magazine

Hornall Anderson Partners with Airbus to Create Unique Experience Center, Highlighting their Presence in North America

May 17, 2016
By Business Wire News


Global branding and design firm Hornall Anderson has partnered with Airbus Group—the largest international purchaser of US aerospace products in the aerospace industry—to design an experience center. Located in the heart of the capitol district in Washington, DC, the center was created to showcase their industry-leading products and demonstrate how Airbus is working to shape the future of aerospace in the commercial, defense and space industries. Approximately half of the 20,000-sq.-ft. space is dedicated to the state-of-the-art Experience Center, with the balance being used for office space. The integrated work-plus-showcase design reinforces the character of Airbus Group as a global leader, with interactive tools for the brand to tell its expansive story to a wide range of audiences.

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Hornall Anderson partners with Airbus to create a unique experience center in Washington, DC, highli ...

Hornall Anderson partners with Airbus to create a unique experience center in Washington, DC, highlighting their presence in North America (Photo: Business Wire)

“Hornall Anderson created a dynamic experience and storytelling space that enables us to personalize the journey based on who is visiting,” says Rick McGivern, Airbus Group Vice President, Group Experience Team. “It allows us to demonstrate many of our industry-leading innovations, and helps us detail the Airbus Group people and places in the US and beyond, our industry partners, and how we are improving the way everyone travels, secures and defends, here in the US and around the world.”

The Airbus Experience Center utilizes state-of-the-art technology and interactive displays, providing elements of discovery along the way to help elevate the conversations taking place in the center.

“Airbus is the global industry leader, with a focus on the future,” says Mark Buchalter, Director of Experience Design at Hornall Anderson. “We were excited to help Airbus present their incredible story and reinforce the impact they’ve had – and will continue to have — on the whole of the aerospace industry. We believe that no one has seen anything like this before, and through their trust and support we were able to create an amazing experience that gives them a great platform to highlight their people and products both in the US and across the globe, along with a powerful tool to connect with their customers, partners and industry influencers.”

Airbus Group

Airbus Group, Inc. is the US-based operation of Airbus Group, a global leader in aeronautics, space and related services. Airbus Group contributes more than $16.5 billion to the US economy annually and supports over 250,000 American jobs through its network of suppliers.

Hornall Anderson

For more than 30 years, Hornall Anderson has specialized in the ideation and creation of brands, products and experiences that ignite our universal desire to play, learn and share. From Strategy & Insights to Innovation, Design, Environments and Interactive, we seek to uncover the truth of a brand, and then do it justice through beautiful expression. And when done right, something brilliant happens — we make real impact. Hornall Anderson is part of Omnicom’s DAS Group of Companies, and has offices in the US and UK.

The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE:OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves clients through more than 700 offices in 71 countries.

Hornall Anderson
Public Relations
Christina Arbini