MRO Magazine

Honda Canada Sales Increase Driven by Light Trucks


November 3, 2015
By Business Wire News

MARKHAM, Ontario

Honda Canada Inc. today reported an increase of 10 percent in October, on sales of 16,923 units by the Honda and Acura divisions combined, for a new October record. The Honda Automobile Division reported October sales of 15,169 units, up 15 percent over last year, also an October record. The Acura Division reported October sales of 1,754 units, down 20 percent versus last year.

“The success of our new truck introductions have driven Honda to more than 15,000 units sold for the fourth consecutive month, giving us great momentum heading into the winter months,” said Dave Gardner, senior vice president of operations, Honda Canada Inc. “The Honda Civic story in Canada is about to get even better with the mid-November launch of the 2016 Honda Civic sedan. As the most ambitious remake of the model in its 43-year history, the tenth-generation Civic will bring a sophisticated, dynamic and fuel efficient package to the Canadian compact market.”

“Setting a monthly record for the sixth consecutive month, the prestigious and stylish RDX continues to inject Acura DNA into the line-up,” added Gardner. “We can attribute Acura’s weaker monthly sales in 2015 to last year’s October anomaly, a retail spike due to fulfilling pent-up demand for the newly-launched four-wheel-drive TLX sedan.”

October Highlights:

  • Canadian-built Honda CR-V rolled on to its fifth straight monthly record and the sixth in seven months, posting a 32% gain on sales of 3,630 units.
  • Honda Pilot sales rose 42% in October with 797 units sold, breaking a monthly sales record for the seventh consecutive month.
  • Setting a sixth consecutive monthly record, Acura RDX continued its gains, jumping 10% on 624 units sold.

About Honda
Honda Canada Inc. was founded in 1969. It has produced more than seven million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $3.9 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light-duty trucks in Canada.

HONDA CANADA INC.      HONDA CANADA INC.
Oct-15Oct-15
RETAIL SALES – MTDRETAIL SALES – YTD
                           
MODEL20152014% ChangeModel20152014% Change
               
FIT 613 1,427 -57.0% FIT 8,108 9,079 -10.7%
CIVIC 6,272 5,917 6.0% CIVIC 55,881 57,853 -3.4%
CR-Z 3 6 -50.0% CR-Z 51 89 -42.7%
ACCORD 1,353 1,379 -1.9% ACCORD 12,124 14,862 -18.4%
CROSSTOUR 2 114 -98.2% CROSSTOUR 291 794 -63.4%
HR-V 1,746 0 HR-V 7,173 0
CR-V 3,630 2,759 31.6% CR-V 32,928 28,620 15.1%
ODYSSEY 750 950 -21.1% ODYSSEY 10,025 10,055 -0.3%
PILOT 797 561 42.1% PILOT 6,581 5,281 24.6%
RIDGELINE 3 112 -97.3% RIDGELINE 228 1,590 -85.7%
HONDA division15,16913,22514.7%HONDA division133,390128,2234.0%
               
ILX 185 192 -3.6% ILX 2,068 2,412 -14.3%
TSX 0 1 -100.0% TSX 0 206 -100.0%
TL/TLX 415 846 -50.9% TL/TLX 4,412 2,515 75.4%
RL/RLX 17 9 88.9% RL/RLX 159 211 -24.6%
RDX 624 569 9.7% RDX 6,300 5,433 16.0%
MDX 513 562 -8.7% MDX 4,697 5,058 -7.1%
ZDX 0 0 ZDX 1 6 -83.3%
ACURA division1,7542,179-19.5%ACURA division17,63715,84111.3%
               
Honda Canada Inc.16,92315,4049.9%Honda Canada Inc.151,027144,0644.8%

*Note: due to technical difficulties during September month-end activities, three Honda unit sales were inadvertently unreported (Civic, Accord, CR-V). This report reflects true YTD sales.

Honda Canada
Laura Heasman, 905-888-4586