Hisense Unveils Plans to Shape the Future of the US TV Market at International CES 2016

January 5, 2016 | By Business Wire News

LAS VEGAS

Today at 2016 International CES, Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world, elaborated on the Company’s plans for the U.S. market. Dedicated to continually pushing the envelope with innovative design, technology and value to the consumer, the number-three TV manufacturer globally is looking to achieve the same position within the U.S. with its groundbreaking, affordable, high-quality televisions.

Since introducing its first 4K model in 2013, Hisense has become the fastest growing 4K TV brand in the U.S.*, a testament to its dedication to R&D expansion, brand building efforts and nimble operations that ensure consistent value is provided to customers and retailers. In addition, Hisense offers an industry leading warranty program, with more coverage than any other brand.

“At Hisense, the customer is central to everything we do – from product concept through post-purchase experience and support,” said Jerry Liu, Chief Executive Officer of Hisense Americas. He added, “as an agile and modern brand, our global and local capabilities allow us to execute new technologies faster than competitors. We look forward to advancing our distinctive offering in the U.S. by bringing more TVs to market in 2016 than ever before, while continuing to provide our customers and retail partners with exceptional performance, choice and high-quality technologies at more attainable price points.”

Demonstrating this commitment to the U.S. TV market, Hisense today announced the addition of 22 new TV models for 2016, from 720p and 1080p to 4K and the next generation of the Company’s proprietary ULED™ technology. As exemplified by the H7 series in 2015, Hisense will expand the global 4K market in 2016 by making HDR processing accessible to the mass consumer with its H8 model. Hisense will also continue to expand its Roku TV line-up and deliver 1.07 billion colors for a seemingly infinite number of shades with its curved ULED technology.

Better Pixels For More Colors

Hisense’s first generation ULED brought viewers blacker blacks and brighter colors with a curved screen that feels larger and creates a more immersive viewing experience. In 2016, Hisense will offer ULED technology and HDR processing in 55” (H9 Series) and feature a second generation ULED in the 65” (H10 Series) screen sizes, with more local dimming zones, quantum dot advanced color technology and the addition of streaming High Dynamic Range (HDR) content from Amazon.

Protected by 17 patents, ULED technology enhances color, contrast, black level, brightness and smooth motion with a combination of advanced hardware and software. The technology is up to three times brighter than OLED with better dynamic range and perception of black and white.

The latest iteration of ULED, presented in a technology demonstration at CES, will be even brighter and more colorful with a color gamut of 91.2 percent of Rec.2020 and 99.98 percent of the DCI-P3 color spaces and 1000nit peak brightness.

Both the H9 4K Curved Smart ULED Series and the H10 4K Curved Smart ULED Series with Quantum Dot advanced color technology will retail for less than $3,000. Pricing and additional information below.

HDR for Everyone

Leading the industry, all Hisense 4K televisions will feature HDR processing, which is based on the UHD Alliance HDR specification; assuring the television is capable of displaying any subsequent HDR content providers may create. HDR Processing uses proprietary algorithms to remap luminance and color information to the capabilities of the display producing a picture with increased color accuracy and realism.

HDR processing will be available to more consumers than ever with the addition of the disruptively priced H8 series. An advancement of the brand’s extremely popular H7 series, the H8 series also features multi-zone Full Array Local Dimming, Peak Lumina™ Control. The H7 series will continue in 2016 as well. All Hisense 4K TVs use proprietary motion estimation and compensation (MEMC) algorithms, called UltraSmooth Motion™, to create and insert frames into the picture that enable smoother transitions for the viewer. In addition, UltraSmooth Motion incorporates two backlight technologies: blinking and scanning, which also contribute to smoother fast action images.

Hisense H7 4K Smart TV Series, with HDR processing and H8 4K Smart TV Series, with Full Array Local Dimming and HDR processing both retail for less than $1,500. Pricing and additional information below.

Always Smart, Never Complicated

With Hisense’s proprietary Smart TV platform, retrieving and viewing content is simplified in 2016. Access to all of the best viewing apps like Netflix, Amazon Video and YouTube; music streaming via Pandora; weather forecasts from AccuWeather; and social connectivity via Twitter enhance and complement the overall viewing experience, without complication.

With an easy-to-use and intuitive user interface that was developed exclusively for the U.S. market in Hisense’s R&D lab in Atlanta, GA, the continuous scrolling design enables the user to pass over live content and apps, as well as change inputs and adjust settings using the remote control.

Additional apps can be purchased via the Opera TV Store.

In 2016, Hisense will also expand its popular line-up of Hisense Roku TV™ models. Hisense Roku TVs are powered by the Roku® OS and include a simple, personalized home screen, 3,000+ streaming channels and powerful search and discovery features such as Roku Search and Roku Feed. Consumers can also use the Roku Mobile App for iOS and Android to view personal video, photos, or audio on their Hisense Roku TV using the Play on Roku feature, as well as search for their favorite entertainment using Voice Search.

The Hisense Roku TV H4 Series is expected to be available later this year in 32”, 40”, 48” and 50” sizes. Pricing and additional information below.

Hisense’s entire 2016 line-up of Smart TVs ranging from HD to ULED feature a dedicated Netflix button on the remote for easy access to the app. 4K Ultra HD models and ULED models will feature 4K Ultra HD Streaming (HEVC/h.265; VP9).

*According to the NPD for the period Jan – Oct 2015

***Visit Hisense at the Las Vegas Convention Center, booth #8152 in Central Hall.

Hisense H10 Series – 4K Curved Smart ULED™ 3D TV

Ultra PureColor™ | Quantum Dot
Ultra Smart Peaking™
Ultra Black™ Full Array Local Dimming
Dynamic Gamma
High Dynamic Range | Wide Color Gamut
Built-in Apps
Ultra Smooth Motion™
UHD Upscaler
dbx-tv® Award Winning Sound
App Store & Web Browser
4K Media Player & Receiver
2×2 Dual-Band Wi-Fi | 802.11ac
$2,799.99 | 65H10C (Shipping Second Half 2016)

Hisense H9 Series – 4K Curved Smart ULED™ TV

Ultra Smart Peaking™
Ultra Black ™ Full Array Local Dimming
Dynamic Gamma
HDR Processing
Built-in Apps
Ultra Smooth Motion™
UHD Upscaler
dbx-tv® Award Winning Sound
App Store & Web Browser
4K Media Player & Receiver
2×2 Dual-Band Wi-Fi | 802.11ac
$999.99 | 55H9B (Shipping February 2016)

Hisense H8 Series – 4K Smart TV

HDR Processing
Multi-zone Local Dimming
Built-in Apps
Ultra Smooth Motion™
UHD Upscaler
dbx-tv® Award Winning Sound
App Store & Web Browser
4K Media Player & Receiver
2×2 Dual-Band Wi-Fi | 802.11ac
$699.99 | 55H8C
$599.99 | 50H8C
***All sizes shipping April 2016

Hisense H7 Series – 4K Smart TV

HDR Processing
Built-in Apps
Ultra Smooth Motion™
UHD Upscaler
dbx-tv® Award Winning Sound
App Store & Web Browser
4K Media Player & Receiver
2×2 Dual-Band Wi-Fi | 802.11ac
$1,299.00 | 65H7C
$649.99 | 55H7C
$549.99 | 50H7C
$399.99 | 43H7C
***All sizes shipping February 2016

Hisense H5 Series –FHD/HD Smart TV

Built-in Apps
Ultra Smooth Motion™
dbx-tv® Award Winning Sound
App Store | Web Browser
Media Player & Receiver
1×2 Wi-Fi Built-In | Ethernet
$499.99 | 55H5C
$399.99 | 50H5C
$329.99 | 43H5C
$279.99 | 40H5B
$199.99 | 32H5FC
$199.99 | 32H5B
***All sizes shipping February 2016

Hisense H4 Series – FHD/HD Roku TV

3,000+ Streaming Channels
Over 3000,000 movies & TV episodes
Roku Search
Voice Search via Roku Mobile App for iOS and Android
$429.99 | 50H4C
$399.99 | 48H4C
$299.99 | 40H4C1
$199.99 | 32H4C
***All sizes shipping in 2016

Hisense H3 Series – FHD/HD Feature TV

Mobile High-Definition Link
Audio Return Channel
USB Media Player
$249.99 | 40H3B (Shipping February 2016)
$179.99 | 32H3FC (Shipping February 2016)
$149.99 | 32H3B1 (Shipping February 2016)
$ 99.99 | 20H3C (Shipping April 2016)

For more information please visit: HisenseUSA.com/CES2016. You can also find us on Facebook at www.facebook.com/HisenseUSA or follow us on Twitter and Instagram @Hisense_USA, #HisenseCES.

About Hisense USA Corporation and Hisense Company, Ltd.

Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China. Hisense USA offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.

Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 12 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.

Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.

In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.

*Source: IHS data, Q1-Q3 2015

www.hisense-usa.com

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.