Hershey Named No. 2 Most Powerful Corporate Brand in the U.S.

June 22, 2015 | By Business Wire News

HERSHEY, Pa.

The Hershey Company (NYSE: HSY) was recognized for its best-in-class corporate brand equity in Tenet’s CoreBrand® Index of the Top 100 Brands in the United States. Hershey was ranked No. 2 in the index for the second consecutive year.

“Our corporate brand is one of our most important assets,” said Mike Wege, Chief Growth and Marketing Officer, The Hershey Company. “Innovation and change are constants in today’s business environment, so we remain focused on building a corporate brand that is beloved by consumers and valued by stakeholders today and into the future.”

Announced in 2014, the company’s refreshed corporate branding reflects its global growth vision. The updated global brand system underscores the company’s evolution from a predominately U.S. chocolate maker to a global confection and snack company. Grounded in a rich heritage, the new corporate branding supports and reaffirms the company’s values and culture, which include its people, iconic brands and social purpose of helping children in need.

In noting The Hershey Company’s No. 2 position, the 2015 CoreBrand® report stated:

Strong communications investment including heavy TV advertising and a refresh to its corporate brand identity – a move Hershey claims will help strengthen its leadership position for the next 100 years – helped keep the famed candy company at #2. The maker of iconic brands such as Reese’s, Kisses, York Peppermint Patties, Twizzlers and Almond Joy also enjoys a positive market perception through efforts such as responsible ingredient sourcing and initiatives to improve the lives of cocoa farmers. The company is a regular recipient of awards and recognition for sustainability and good corporate citizenship.

View the complete CoreBrand® report.

About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has more than 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is expanding its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company’s success.