MRO Magazine

Global Brand Design Consultancy Elmwood Names President of the Americas


June 25, 2015
By Business Wire News

CINCINNATI

Elmwood, a brand design consultancy headquartered in Leeds, England, has named Elenita (Elle) Morris President of the Americas, to lead the charge to significantly increase its presence in North, Central and South America. Ms. Morris will lead Elmwood’s expansion from the New York City office of Elmwood.

Ms. Morris has spent her entire career in creative and marketing services, and is well known as a powerhouse of design leadership by major consumer packaged goods companies particularly in health and beauty care. Ms. Morris has had extensive experience managing brand strategies for international category leading brands including Revlon, Gillette, Always, Clairol, Olay and Fashion Fair. “Our value proposition is around effectiveness; we have proven that good design can be beautiful and highly effective. We believe that Elle is uniquely qualified to telegraph our points of difference to create a high level of visibility and expand our business in the Americas,” said David Godber, Elmwood’s Group CEO.

Ms. Morris was most recently Vice President & Managing Director of Key Global Accounts for LPK Beauty, where she traveled extensively throughout Europe, Asia, India and South America in her work on global feminine care and beauty brands. She has extensive knowledge and expertise in localized beauty culture across multiple geographies. Ms. Morris began her career in New York, creating and supervising promotional concepts in the financial services and television sectors, among others. Her provocative points of view have been published as bylined columns in media outlets such as The Rose Sheet,Beauty Packaging and Global Cosmetics Industry Magazine (GCI). She has frequently been a guest speaker at industry leading trade events such as HBA on the topic of ethnic beauty. She is also a member of Cosmetic Executive Women and the Network of Executive Women.

As a woman of Cuban descent, Ms. Morris is deeply committed to the advancement of women and minorities, serving on the University of Cincinnati Advisory Council for Diversity and Inclusion and is a member of the board of directors of The Talbert House, a non-profit organization serving the Cincinnati community with community corrections, mental health, substance abuse and welfare to work programs.

About Elmwood

Elmwood is the world’s most effective brand design consultancy. We’ve won more Design Effectiveness Awards than anyone else in the history of the program, recognition of our work’s commercial success. Elmwood began as a small, local agency in 1977, and whilst we now have offices in New York, Leeds, London, Singapore, Hong Kong and Melbourne, we’re still very much independent. Our US office helps us to combine global expertise with local insight, giving clients better service and creating new, regional partnerships. We work right across the board from insight and strategy, to creative and design, and can tick off a long list of sectors including retail, government, sport, media, CPG, B2B and more. Our joint venture also means we can offer specialist services in structural design. For more about Elmwood please visit www.elmwood.com.

For Elmwood
Ann Keeling, 513-381-3248
ann@cristofolikeeling.com