MRO Magazine

Global Baby Wipes Market 2016-2020 – Key Vendors are Johnson & Johnson, P&G, Kimberly-Clark, Svenska Cellulosa Aktiebolaget & Unicharm – Research and Markets

May 24, 2016
By Business Wire News


Research and Markets has announced the addition of the “Global Baby Wipes Market 2016-2020” report to their offering.

The Global Baby Wipes Market to grow at a CAGR of 5.32% during the period 2016-2020.

One of the major drivers in this market is the growing disposable income worldwide. In developed nations, there is a low level of volatility in per capita disposable income. Purchasing power has increased exponentially in developing countries such as China, India, and Brazil.

Global Baby Wipes Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The report covers the present scenario and the growth prospects of Global Baby Wipes Market for 2016-2020. To calculate the market size, the report has taken into consideration the sales of baby wipes for children aged 0-2 years.

A key trend contributing to market growth is the rising demand from developing countries. Increasing globalization and rising income levels of consumers in developing countries, along with the growing influence of Western culture and etiquette, have had significant impact on consumer behavior in these regions. The use of baby wipes in particular is a fairly established practice in countries such as European countries and the US. Developing countries in APAC and Africa offer considerable growth potential for the global baby wipes market because of growing urbanization. Global players are planning to widen their reach in these regions. China, India, and Brazil together are expected to represent almost 29% of the global wipes market during the forecast period.

According to the report, a key growth driver is the improved functionality of baby wipes. Baby wipes are highly absorbent materials and enhance convenience of use, particularly during travel. Most new wipes available in the market today reduce risk of infection and discomfort caused by wetness of the skin and are tested to prevent breeding of bacteria. Vendors are also launching baby wipes that are softer on the skin, compostable or biodegradable, and do not contain alcohol.

Further, the report states that one challenge that could very likely hamper market growth is environmental issues. Much of the raw materials used to manufacture baby wipes have plastics and other polymers which take a long time to degrade.

Key vendors

– Johnson & Johnson

– Procter & Gamble (P&G)

– Kimberly-Clark

– Svenska Cellulosa Aktiebolaget (SCA)

– Unicharm

Other prominent vendors

– Babisil

– Burt’s Bees

– Chicco

– Cotton Babies

– Farlin

– First Quality Enterprises

– Hengan

– Himalaya Wellness

– Mee Mee

– Mustela

– Pigeon

– Sebapharma

Key Topics Covered:

PART 01: Executive summary

– Highlights

PART 02: Scope of the report

– Market overview

– Top-vendor offerings

PART 03: Market research methodology

– Research methodology

– Economic indicators

PART 04: Introduction

– Key market highlights

PART 05: Market landscape

– Market overview: Global nonwovens market

– Global wipes market

– Global baby wipes market

– Five forces analysis

PART 06: Market segmentation by technology

– Market segmentation by manufacturing technology

– Global spunlace baby wipes market

– Global airlaid baby wipes market

– Global coform baby wipes market

– Global needlepunch baby wipes market

– Global composite baby wipes market

– Global other baby wipes market

PART 07: Geographical segmentation

– Global baby wipes market segmentation by geography

– Baby wipes market in North America

– Baby wipes market in Western Europe

– Baby wipes market in APAC

– Baby wipes market in ROW

PART 08: Key leading countries

– US

– UK

– China

PART 09: Market drivers

– Increase in number of working women

– Improved functionality

– Increase in urbanization

– Impact of drivers

PART 10: Market challenges

– Risk of allergy due to use of preservatives

– Environmental issues

– Increasing price of products

– Decline in global birth rates

PART 11: Impact of drivers and challenges

PART 12: Market trends

– Eco-friendly baby wipes

– Rise in demand from developing countries

– Use of innovative marketing techniques

PART 13: Vendor landscape

– Johnson & Johnson

– Procter & Gamble (P&G)

– Kimberly-Clark

– Svenska Cellulosa Aktiebolaget (SCA)

– Unicharm

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Baby and Child Products