GLIDDEN Paint by PPG Rolls Out THE SMARTER WAY TO WOW Campaign
By Business Wire News
By Business Wire News
CRANBERRY TOWNSHIP, Pa.
Who says you have to pay more to get more? When shopping in the paint aisle, do you tend to believe the most expensive paint will provide better results? This spring season, the GLIDDEN® brand is debunking this myth with a new national advertising campaign that defies the conventional wisdom that higher prices mean better quality when it comes to painting.
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The star of the new campaign is a beautifully painted wall. At first glance, the paint on the wall looks like it must have been expensive in order to provide such great results. However, the campaign reveals Glidden paint produced the results … and for a reasonable price. This concept is echoed throughout the campaign now appearing through television, print and digital advertisements as well as social media promotions. Visit the Glidden paint brand’s YouTube channel to view the new television advertisement.
“We know the hustle and bustle of everyday life can get in the way of the goals you have for making your home look its best,” said Mark Lancia, senior brand manager, Glidden, a brand of PPG Architectural Coatings. “The Glidden brand is all about providing an easy home décor process from start to finish so you can achieve that ‘Wow!’ look you want without the ‘Whoa!’ pricetag. Our new campaign is a testament to this.”
According to Lancia, consumers often think the higher the pricetag, the better the paint. But, that’s not always the case. At a gallon priced between $20-25 pending sheen choice, Glidden paint* scored better than paints priced at $50 per gallon in an independent test.
Lancia said the campaign’s tagline, THE SMARTER WAY TO WOW™, will help consumers understand that selecting the right paint doesn’t need to be complicated.
“We believe the paint category has become overly complex, which can be both confusing and frustrating for consumers,” Lancia said. “We stand for being smart about painting your home. With the Glidden brand, you know you’ll get a quality can of paint that provides great results at a reasonable price, and we have the results to prove it.”
The Glidden paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints developed and marketed under the Glidden brand decades ago to today’s broad assortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors alike to turn inspiration into action and add color to people’s lives. To learn more about Glidden paint, visit glidden.com.
The Glidden brand is a line of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company.
ABOUT PPG ARCHITECTURAL COATINGS
PPG Architectural Coatings U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG Industries’ vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
Duo and Glidden are registered trademarks of the PPG Group of Companies.
High Endurance is a registered trademark of AkzoNobel.
The Smarter Way to Wow is a trademark of PPG Architectural Finishes, Inc.
Bringing innovation to the surface and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.
*Glidden Premium Collection Interior House Paint, Glidden DUO® Paint, Glidden HIGH ENDURANCE® Plus Paint, GliddenHigh Endurance Paint